As B2B Marketing & Communications Manager, you own our roadmap for successfully positioning Kitchen Stories as Germany’s most attractive food platform for brands and agencies, in close collaboration with our Sales and Creative teams. We’re looking for someone who wants to join our mission of becoming the most influential voice in cooking and plays an active role by driving our brand awareness within the industry and inbound leads from potential partners.
Tasks
YOUR ROLE
- You help us to position Kitchen Stories as a premium solution for brand and agency advertisers looking to reach our community of millions of homecooks in Germany.
- You develop our B2B marketing & communications strategy, which is closely linked to our company goals.
- Your marketing activities range from conception to campaign execution (primarily through Hubspot), events, website, newsletter and LinkedIn management as well as PR.
- You evaluate and create strategic measures to increase the number of inbound leads to support the Sales Team and expand our existing business relationships.
- You deliver high-quality written materials around the Kitchen Stories brand, sales materials, blogs, editorials, infographics, newsletters, case studies, interviews etc.
- You develop targeted communication concepts, create relevant content for press releases, social media and white papers and also carry out research.
- You develop, align and implement strategic corporate communication stories around the entire Kitchen Stories platform, and position us as a thought leader in corporate media in German speaking markets.
- You place our team as keynote speakers and panel guests at relevant marketing and food related events across Germany and Europe.
- You work closely with internal teams and external partners.
- You establish KPIs to measure the success of our B2B initiatives and drive action to optimize them when necessary.
Requirements
YOUR PROFILE
- You have relevant professional experience in (B2B) communication and marketing, ideally with a focus on digital channels.
- You have a very good analytical understanding, especially of marketing and campaign KPIs, as well as a confident use of common tools in online and email marketing such as Hubspot.
- You demonstrate excellent writing style for PR, newsletters, blog posts, LinkedIn and websites.
- Knowledge of the marketing and food industry in Germany is an advantage, but not a must.
- You have a proactive, solution-driven, and team-oriented personality.
- You are fluent in speaking and writing German ((C1 level is essential for the role) is essential for the role) with strong skills in English.
Benefits
OUR OFFER
Contract, flexibility & growth:
- Unlimited contract from the start
- Possibility of pension scheme with our additional contribution of 20%
- 30 days annual vacation entitlement, +1 day after 2 years at Kitchen Stories
- 1 day off on your birthday (starting from 2024)
- Personal Development Budget of 1000 EUR per year
- 5 days of educational leave
- 5 days of full pay for your kids sick days
- Visa & relocation support
Work-life balance:
- Very flexible working hours & working schedules
- Up to 6 weeks per year for your European workation
- High flexibility on remote work within Germany (dependent on position)
- Up to 3 months of sabbatical after 3 years at Kitchen Stories
- Urban Sports Club Membership (M for 19,90 EUR)
- Access to discount portals: Corporate Benefits & FutureBens
What we also offer:
- The opportunity to be part of an engaged, talented and international team, working together to build the ultimate cooking platform for our community.
- A supportive and appreciative working environment, which ensures that you will not only grow professionally but also personally.
- Strong awareness of the importance of heterogeneous and diverse teams and a continuous emphasis on cross-functional collaboration.
- Plenty of opportunities to socialize as a team: team events, from lunch parties to summer boat rides - either virtually or in person.
- Tons of great food to test and try from our shoot and test kitchens every day.
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Zuletzt aktualisiert am 19.04.2024