At Attentive, we're revolutionizing the way businesses connect with their customers. Our AI-driven marketing platform infuses intelligence into every stage of the consumer journey, helping brands deliver hyper-personalized messages at scale. With a mobile-first approach, engaging two-way conversations, and enterprise-grade technology, we're driving billions in online revenue for leading brands worldwide, including CB2, Urban Outfitters, GUESS, Long John Silver’s, and Wyndham Resort. But we're not just about SMS and email—by expanding our AI capabilities to enhance multiple products and channels, our goal is to help make every interaction more meaningful. As a member of our team, you'll be at the forefront of this innovation, helping to shape the future of customer communication.
Who we are
Attentive is seeking a Paid Search Specialist to join our team. Reporting to the Director of Performance Marketing, this role will be responsible for the management, optimization, and growth of our paid search channels and website experiences.
Why Attentive needs you
- Own and execute campaigns across all paid search channels (Google, YouTube, Bing, Capterra, etc.)
- Demonstrated experience building & optimizing paid search campaigns, preferably in a B2B SaaS/Tech environment
- Familiarity with how tracking using pixels, URL parameters (UTM codes) works
- Create a paid search strategy to improve our cost per acquisition further
- Continue to evolve the paid search strategy, recommend optimizations on a weekly basis, and run monthly performance audits
- Present key learnings to the leadership team
- Able to calculate & track acquisition goals vs. costs
- Partner with the growth Marketing, design, and content team to share insights on what is working on paid search channels
- Leverage data-driven approach to improve campaigns performance QoQ, generate & analyze reporting data
About you
- 2-4 years of professional experience working with paid search ad platforms such as Google, Youtube, Bing, Capterra, etc.
- Deep understanding of Google ads and experience in B2B SaaS
- Proven track record of developing and executing successful performance marketing strategies to drive bottom line revenue & ROAS from paid search
- Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns
- Performs delegated work effectively and offers proactive ideas for project improvement
- Independently manages own work queue and time to ensure deadlines are met
- Consistent quality of work output and strong attention to detail
- Offers proactive communication to manager in voicing ideas for improvement on assigned projects or identifying potential or existing blockers
- An individual contributor who adds to a strong team culture
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $73,600 - $90,000 base + equity + benefits
- Our salary ranges are determined by role, level and location
#LI-LC1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about
AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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Last updated on Oct 10, 2024