Brand Marketing Manager

 

Why Sonic?

Since 1994, Sonic has been committed to building a faster, more affordable internet, and to hiring the nicest people around. We are looking for exceptional employees who want to challenge the industry for the better by putting members first and offering accessible connectivity for everyone.

Foster your personal growth, develop your career, and make a difference in an industry where honest business practice has become optional. Every career opening at Sonic is an opportunity to join a dedicated team where each department works closely together with one another.

Join a community-minded company that empowers the growth of a better internet — one home, one business, one employee at a time.

 

Pay Scale

$80,000- $110,000

Benefits and Perks:

• Medical + Dental + Vision benefits
• 401k and Profit Sharing
• Paid Time Off
• Education opportunities
• Stipend for high-speed internet access
• Paid Comprehensive Training
• Growth Opportunities
• Company Paid Pregnancy/Bonding Leave

 

Position Summary: 

The Brand Marketing Manager at Sonic exemplifies our core values and builds brand authority and equity for Sonic. This role will be a strategic partner to the Director and oversees the brand management for Sonic (B2C and B2B). This includes Sonic’s brand identity and positioning, internal communications, customer lifecycle, and working in partnership with the Marketing Director to plan and build effective marketing strategies.  

Position Type/Expected Hours of Work: 

Full-time (40 hours per week), exempt position.  

Travel:  
Limited travel 

Hybrid Schedule

 

Supervisory Responsibilities: 

This is a leadership role on the Sonic Marketing team. 

 

Essential Duties and Responsibilities:       

 

• Develop content and maintain the company’s brand identity and positioning, ensuring consistent brand messaging across all channels. 

• Manage and maintain the company website in partnership with design and web teams. 

• Works closely with Internal stakeholders to build and fulfill resource needs while maintaining brand standards.  

• Plan and execute brand efforts aimed to increase brand awareness to help reach company goals, including promotional activities, partnerships, sponsorships, and events. 

• Develop and execute PR initiatives to enhance the brand’s reputation. 

• Develop internal newsletters, announcements, and marketing updates sharing marketing progress and ongoing planned activities. 

• In partnership with internal teams, build, document, and improve Customer Experiences, including email/sms onboarding, referral programs, and Customer-facing tools. 

• Support Marketing Director in researching and developing competitive analysis and Go-to-Market plans. 

• Keep a pulse on consumer, market, cultural evolutions to identify opportunities for Sonic to create meaningful brand interactions and build relationships with our core audience. 

• Drive alignment and partner closely with cross-functional teams (web, creative, product marketing) to identify messaging opportunities and deliver integrated marketing campaigns. 

• Develop measurable KPIs and track performance of brand campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas. 

 

 

Education, Experience, and skills: 

Education 

• Bachelor’s Degree with an emphasis in Marketing, Communications, or related field. 

Experience: 

• 6+ Years of experience in Brand Management 

• Experience in planning and building relevant brand campaigns to build brand equity 

• Knowledge for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience 

Skills: 

• Impeccable written communication skills and attention to detail. 

• Ability to solve complex problems and creatively problem-solve. 

• Email Marketing, PR, and leading/working with creative teams and agencies. 

 

 

Work Environment:  

work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Hybrid work environment: some in-office and remote work required. The noise level and the climate when in the office is typically moderate.  

 

Physical Demands:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

 

While performing the duties of this job, the employee is occasionally required to sit; key/type. The employee is constantly required to stand; walk; use hands to finger, handle, or feel objects; reach with hands and arms; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 

 

Equal Opportunity: 

Sonic is an equal opportunity employer. Sonic is committed to providing a work environment free of harassment, discrimination, retaliation and disrespectful or other unprofessional conduct based on sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation. It also prohibits discrimination, harassment, disrespectful or unprofessional conduct based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. 

 

Acknowledgement: 

Sonic is an at-will employer. The job description does not constitute an employment agreement, or contract, between the employer and employee and is subject to change. Other functions may be assigned and/or reassigned by the employer as the needs of the employer and requirements of the job change. The only employment contract that exists between you and Sonic is that of at-will employment. Employee signature below constitutes employee's understanding of the requirements, essential functions and duties of the position. 

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Last updated on Aug 20, 2024