Research Analyst

What You’ll Do

Your responsibilities will be to utilize a combination of first party and third party data to provide quantitative and qualitative data supporting the Ad Sales team in prospecting for and developing agency and brand clients.  You’ll also partner with Ad Sales Marketing and Sales leadership to continuously refine Spotter’s strategic positioning, external messaging and sales materials in service of driving revenue growth for and enhancing the industry-wise image of Spotter within the advertising and media investment marketplace. You will bring cutting edge research and data analysis techniques to the forefront of the ad sales business to prove, “Why Spotter?” 

Responsibilities include:

• Help build a scalable insights support practice that generates critical insights for the ad sales prospecting / RFP process utilizing first and third party data sources
• Using data and insights, develop sales narratives showcasing the holistic Spotter value proposition as well as tactical success at a campaign level 
• Collaborate with the sales org to help define KPIs to be measured for campaigns.
• Operationalize and lead first and third party measurement programs to showcase the value of Spotter network media across the entirety of the marketing funnel (awareness/reach to sales/conversions)
• Fulfill ad-hoc sales research requests leveraging a variety of data, including audience metrics, consumer insights, competitive advertising intelligence, targeting and overall marketplace trends
• Partner with internal analytics organization to build tools and automate process needed to support pre and post sale requests
• Support the evangelization of success of the Spotter network via trades, industry conferences etc.

Who You Are

Education & Experience/Certifications:

• 2-4 years of related media/ad sales research experience
• Experience at media agency or large data driven media supplier
• Experience with media research and software programs (e.g., Nielsen suite of media measurement tools, comScore, Tubular Labs)
• Experience developing and interpreting results from primary quantitative research initiatives (e.g., brand lift, attitude and usage)
• Strong presentation skills to translate data into actionable and easily communicated insights
• Relevant bachelor's degree in a quantitative field - or graduate degree within a science, mathematics, operations, business, digital marketing, or research field – a plus
• Proficiency with Excel, PowerPoint and Google Suite. Expertise is programming and stats preferred but not required (E.g. Python or R)

Valued Skills and Competencies:

• You have limitless intellectual curiosity
• You’re meticulously attentive to detail
• You’re passionate about YouTube and the creator economy
• You not only excel at analysis, but you're energized by translating disparate and complex information for non-analytic audiences
• You love not knowing what challenges the next day will bring
• You prefer building to repeating research approaches and processes
• You’re a team player and effective collaborator who’s willing to roll up their sleeves

Why Spotter

• Medical insurance covered up to 100%
• Dental & vision insurance
• 401(k) matching
• Stock options
• Complimentary gym access
• Autonomy and upward mobility
• Diverse, equitable, and inclusive culture, where your voice matters

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in Culver City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $75K-$200K salary per year. The range listed is just one component of Spotter’s total compensation package for employees. Other rewards may include an annual discretionary bonus and equity.

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Last updated on Aug 20, 2024