Email Marketing Manager

The Job

We are looking for an Email Marketing Manager to partner with a cross-functional global marketing team to support development, execution and optimization of email as a demand channel. You will be responsible for owning email strategy, execution, and reporting with engagement and conversion in mind, helping the demand generation marketing team reach pipeline goals. Working in a fast-paced dynamic environment, this role will involve wearing many hats and should have a strong grasp of content strategy, email tech and trends, and email reporting and optimization tactics. The ideal candidate is both analytical and creative, has strong organization skills, an excellent collaborator and communicator, and takes their work seriously but not themselves.

Your Day-to-Day Role

• Collaborate cross-functionally to develop and optimize the email campaign lifecycle – from concept development through results measurement - to build a strong engaged marketable database and influence full-funnel conversion rates
• Conceptualize, author, build and optimize automated persona-based nurture programs to align with our overall campaign strategy and pipeline goals. From paid advertising campaigns that feed the nurture funnel, to email execution, and beyond. 
• Manage end-to-end execution of email campaigns - including setting goals, internal enablement and communication, audience strategy and targeting, personalization strategy, behavior triggers, creative and content, analyzing and reporting on results.
• Own the execution of monthly newsletter programs - including customer newsletter and communications and a new engaging prospect newsletter.
• Develop and own the quarterly email communications calendar, as well as run a weekly email enablement and reporting results meetings.
• Work closely with the Creative and Content teams to develop an on-brand recognizable email visual identity and voice.
• Analyze, report on and make data-driven recommendations for email KPIs including engagement metrics like deliverability, open rates, click rates, opt-out rate plus conversion metrics like conversion rates, volumes with a focus on driving improvements to support our business goals.
• Analyze and report on email as a channel - Identify automation opportunities, industry developments and trends, best practices, and innovative execution strategies.
• Manage customer databases and segmentation by persona, ecosystem and buying stage. Analyze campaign metrics, and provide insights for improving campaign effectiveness. 
• Ensure email templates are mobile-friendly and compatible with multiple email platforms 
• Create reports on sales revenue generated from email marketing efforts.
• Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR.

Your Work Experience

• Bachelor's degree in Marketing or related field
• 4+ years email marketing experience within a fast-paced B2B space
• A growth mindset – always making improvements, trying new things, rolling with changes, and a can-do attitude
• Proven success managing a global email strategy, execution and optimization
• Experience with Pardot is a plus
• Basic knowledge of HTML/CSS and hands-on experience with merge fields, automations, and dynamic content blocks
• Proficient in creative, builder and project management tools i.e., Figma, Adobe Suite, Stripo, Asana, Monday
• Proficiency in writing and creating email content from creative briefs, with a strong understanding of copywriting principles, CTA optimizations and subject line creation.
• Experience in nurture campaigns throughout the entire funnel (from paid, to content, to email)
• Demonstrated success in persona-based email nurture strategies and execution 
• Strong copywriting acumen, excellent written communication and project management skills
• Ability to multi-task and build strong working relationships across all levels of the organization

Important Details

This is a full-time position. The ideal candidate will work out of our Englewood Cliffs, NJ office a minimum of 3 days a week  to maximize collaboration and interaction with the business. Travel may be required.

Own is dedicated to creating an environment where employees thrive, which is why base pay is only one part of the total compensation package that is provided to compensate and recognize employees for their work. This role may also be eligible for unlimited PTO, generous medical benefits, a 401(k) savings plan with a 4% employer match, discretionary bonuses/incentives, and stock options. We also offer catered lunches in the office five days a week, a full fitness center, and free shuttle bus service to and from New York City.

Creating an environment where employees thrive also means making sure every employee feels accepted. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. Own is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status.

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Last updated on Jul 31, 2024