Marketing Analytics Manager

Role Title: Marketing Analytics Manager 

 

The Company:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, and Levi’s, visit www.impact.com.

Your Role at impact.com:

We are seeking a highly skilled and experienced Marketing Analytics Manager to join our dynamic team. The ideal candidate will have a strong analytical background, a deep understanding of B2B marketing strategies, and a passion for leveraging data to drive business decisions. As the Marketing Analytics Manager, you will play a critical role in analyzing marketing performance, identifying trends, and providing actionable insights to optimize our marketing efforts and support our growth objectives.

Responsibilities:

• Collaborate with Marketing (primarily) and cross-functional teams (sales, product, customer success) to identify opportunities to increase efficiency, scale, and align strategies with business objectives.
• Own the relationship with marketing managers, working on measurement, goals, and implementation of data-driven marketing strategies and initiatives.
• Develop, maintain, and present marketing dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
• Analyze and interpret complex data sets to provide actionable insights on marketing performance, customer behavior, market trends, and cross-channel spend optimization.
• Provide data-driven insights and recommendations for new marketing campaigns, tests, channel launches, and customer acquisition and lifecycle analyses.
• Explain complex analyses simply and intuitively, challenging assumptions when necessary.
• Regularly communicate marketing analytics and findings to CMO and other Executives, providing clear and concise insights to inform strategic decision-making.
• Utilize advanced analytics tools and techniques to segment audiences, forecast trends, and optimize marketing spend.
• Stay up-to-date with industry trends and best practices in marketing analytics and B2B SaaS.
• Manage a team of Marketing Analysts.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
• 7+ years of experience in marketing analytics, preferably in a global B2B SaaS environment.
• Proficiency in data analysis tools such as SQL, Excel, Tableau, Google Analytics, and Salesforce.
• Strong understanding of B2B and digital marketing channels, including SEO, SEM, email marketing, content marketing, and social media.
• Deep knowledge of measurement methodologies for online and offline marketing channels.
• Proven track record in using quantitative analysis, statistical analysis, and predictive modeling techniques to drive marketing decisions.
• High technical aptitude and analytical thinker with superior problem-solving and decision-making skills.
• Extremely detail-oriented and organized, with experience in gathering, structuring, monitoring, and validating data to ensure integrity and hygiene.
• Excellent multi-tasking, time, and project management skills, with the ability to plan in advance and meet deadlines.
• Strong communication and presentation skills, capable of conveying complex data in a clear and understandable manner.
• Independent, self-motivated individual who works well under pressure with a positive, service-oriented attitude.
• Highest level of integrity and good judgment, with the ability to handle highly sensitive, confidential information.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Benefits (Perks):

• Medical, Dental and Vision insurance
• Unlimited responsible PTO
• Flexible work hours
• Parental Leave
• Free Affiliate & Partnerships Industry Fundamentals Certification by PXA.
• Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled 
• Flexible spending accounts and 401(k)
• An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
• An established company with a cool, high-velocity work ethos, where each person can make a difference!

Salary Range: $110-$130K per year plus additional 5% variable annual bonus contingent on Company performance and eligible to receive Restricted Stock Unit (RSU) grant.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Last updated on Aug 22, 2024