Director, Marketing

WestCoast Entertainment (WCE) is an independent presenter of national touring Broadway productions, concerts, and other special events. Based in Spokane, WCE presents the yearly STCU Best of Broadway Series consisting of five major touring Broadway event runs and other numerous special engagements. 

Director of Marketing

• Develop, implement, and manage comprehensive marketing and advertising campaigns and campaign budgets for all WCE events
• Oversight and management of media buying agencies and media services
• Manage and place digital advertising campaigns
• Primary liaison with tour press agents and marketing representatives. Advise tour reps regarding sales progress and forecasts. Propose and recommend discounts, offers, and special promotions.
• Develop, maintain, and cultivate press and media relationships
• Develop and coordinate both in-town and advance PR opportunities
• Primary liaison with box office and call-center staff along with internal ticketing team
• Oversee and aid in the development and implementation of event and added value promotions
• Sponsorship sales, fulfillment, and corporate partnerships
• Develop and manage season ticket programs, sales initiatives, and subscriber services
• New season advertising and roll-out strategy including creative, development, and budget
• Monitor, maintain, evaluate, and execute all brand quality initiatives
• Oversee WCE website, social media, and email marketing
• In association with tour management, implement appropriate dynamic pricing for events as well as discount initiatives
• Develop and manage the annual WCE marketing budget. Track and process invoices
• Direct management of all WCE marketing and ticketing staff, community programs, subscriber benefits, and initiatives
• Manage ASL Interpreter services for events
• Oversight of playbills, press releases, and other event collateral
• Assist in developing and managing annual budgets and forecasts.

Position Requisites: • BA in Business and/or Marketing. • Minimum 10 years of industry and management experience. • Computer skills: Macintosh, Microsoft Word, and Microsoft Excel. • Ability to deal courteously and tactfully with the public. • Ability to communicate and develop an effective working relationship with fellow employees and supervisors. • Ability to prioritize, maintain composure under pressure, and meet tight deadlines. • Excellent written and verbal skills. • Organized, detail-oriented, and self-motivated. • Ability to communicate in a manner that is motivating, influential and convincing. • Ability to read, write, and communicate effectively with co-workers and patrons, in an English-speaking environment.

The approximate base pay range for this position is $85,000 to $95,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience.

Last updated on Aug 22, 2024