- Marketplace Growth and Optimization
- Develop strategies to enhance creator discovery, ensuring that brands can access a wide selection of creators for every campaign need.
- Build and refine pricing structures that drive brand and creator value.
- Implement initiatives that increase order volume and encourage higher brand spend on the marketplace.
- Design a communication framework similar to platforms like Airbnb to enable direct interaction between brands and creators for efficient and accurate campaign execution.
- Supply and Demand Management
- Lead creator onboarding and community engagement strategies to attract a diverse range of creators across various categories.
- Develop a sustainable pricing strategy that offers brands value while maximizing returns for creators.
- Oversee delivery automation processes, enabling seamless brand-creator transactions and ensuring timely and accurate project completion.
- Utilize data-driven insights to monitor and manage the supply-demand balance, ensuring creators and brands can easily connect based on campaign needs.
- Performance Metrics and KPIs
- Track key metrics, such as monthly order volume, revenue growth, and profit margins, with a focus on continuous improvement.
- Monitor creator retention rates, onboarding metrics, and the adoption rate of marketplace features among brands and creators.
- Implement and refine delivery KPIs that ensure timely and high-quality project completion, thus enhancing brand satisfaction and repeat business.
- Use data analysis to pinpoint areas of improvement in marketplace operations and to predict trends that can help shape future strategies.
- Cross-Functional Collaboration
- Collaborate with tech and product teams to build features that optimize marketplace functionality and improve the user experience.
- Work closely with the marketing and growth teams to align marketplace initiatives with broader company goals, ensuring cohesive brand positioning and outreach.
- Coordinate with finance and operations to ensure that all financial, legal, and operational standards are met for smooth marketplace transactions.
- Regularly update stakeholders on marketplace performance and collaborate to adapt strategies as needed.
- Market Expansion and Strategy Development
- Focus on scaling the marketplace in India over the next 12 months.
- Continuously analyze market conditions and competitor offerings, adjusting our marketplace strategy to maintain a competitive edge.
- Develop a roadmap for marketplace globalization, outlining key milestones, and strategic initiatives to achieve expansion goals.