The Harris Poll is seeking expressions of interest for Business Development Specialists to join The Harris Poll QuestBrand team. The Harris Poll QuestBrand is a competitive intelligence tracking tool that supports all manner of teams including Insights, Brand, Marketing, Creative, and Corporate Communications with real time data in an intuitive and engaging manner. The Harris Poll QuestBrand launched in 2019 with the goal of providing real-time insights for companies of all sizes to help them find aspects of brand and competitive data to set them apart. The insights from The Harris Poll QuestBrand are delivered on demand at an affordable price point.
Given the rapid and sustainable growth, we are experiencing, we are looking to add a Business Development Specialist to our fast-growing, high-energy team. This individual will report to the Head of Harris’ Commercial business and will have alignment with Harris’ Marketing and Account Executive teams and contribute to the success of sales initiatives and the growth of the QuestBrand. The team is seeking someone who thrives in an entrepreneurial setting and who understands the importance one person can represent in a high growth business.
We are seeking a motivated, goal-oriented individual who possesses exceptional attention to detail and has outstanding communication skills, both written and oral. This role will also require the candidate to manage a continuous flow of leads, serving as the very first point of contact for new client relationships.
Responsibilities:
- Proactively lead effective client research and targeted outreach strategies to support the success of The Harris Poll QuestBrand
- Create and continuously hone messaging templates and campaign templates
- Generate and secure meetings with consistent outreach to potential clients through messaging, phone outreach, and through social media channels (i.e., LinkedIn, Twitter)
- Own end-to-end execution of email lifecycle marketing campaigns (copywriting; drip campaigns; segmentations; targeted emails; CRM integration; A/B testing; reporting)
- Develop client contact and segmentation lists
- Determine email campaign KPIs and analyze campaign performance to establish methods for future campaign improvements
- Collaboration with the Harris’ Marketing team to execute on various priorities relating to outreach and marketing campaigns (i.e., messaging, presentation decks, marketing collateral, etc.)
- Provide an excellent first impression of The Harris Poll and the QuestBrand brand platform by recognizing the need for urgency and consistent follow up.
- Develop a solid understanding of The Harris Poll QuestBrand’s value proposition and be able to articulate such to potential clients
Qualifications and Professional Competencies:
- Excited to drive lead generation and cold outreach efforts for a wide set of clients, both domestically and internationally
- Extremely detail oriented. Understands the importance of immediacy and consistent follow up in sales
- Experienced in searching for and identifying the ideal company and gatekeepers for a product
- Experience with email marketing, lead generation, and marketing automation
- Proven skills in creating messaging to target potential clients
- Understands importance of immediacy and consistent follow up in connection with sales motions
- Experience using a Sales Engagement Platform such as Outreach.io, SalesLoft, Seamless.ai, Gong, Hubspot, Sales Navigator or similar tools for outreach management
- Strong organizational, project management, and problem-solving skills
- Ability to multi-task in a deadline-driven atmosphere
- Excellent written communication, project management, and copywriting skills
- Interpersonal, leadership and influencing skills, ability to self-direct, work independently and collaborate effectively with a cross-functional team
- High levels of integrity, autonomy, and self-motivation
- Prefers an entrepreneurial environment and the ability to make impact in a growing organization
- Demonstrates resiliency within the growing and changing team.
- Excited at the prospect of helping to build a company and participate in a collaborative work community
- Proven execution and understanding of email campaign best practices (including segmentations, CRM management, mapping of customer journey, etc.)
- 4-7 years’ experience in a Sales and Marketing department
The Harris Poll is a strategic marketing consultancy that delivers social intelligence for transformational times. Powered by data, insight, and research, we blend art and science to shape the brand, product, customer, and advertising strategy for many of the world’s biggest companies.
Harris operates as a stand-alone company within Stagwell, a challenger holding company built to transform marketing.
Though founded in 1963, today’s Harris embraces an entrepreneurial spirit and we look for creative, resourceful, ambitious and curious problem solvers that are eager to help build innovate and take risks in a lean and entrepreneurial environment.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Last updated on Dec 20, 2024