Vivo Energy Tanzania is looking for a Lubricants Marketing Implementer to join their Team. The Lubricants Marketing Implementer will be responsible for implementation of agreed brand and channel marketing initiatives, campaigns, and other programs to support the achievement of market penetration, brand health, business targets and loyalty both in B2B and B2C sectors.
Key Performance areas for the role:
- Work with Marketing and Communications Manager to build the annual Lubricants Marketing Plan and monitor SP&A budget expenditure and implementation.
- Implement the Direct and Indirect marketing programs for the target sector/channel, covering pricing (cross and multi-channel), product portfolio, training (including product & sector knowledge and sales skills), integrated marketing communications plans embedded in the country marketing plans.
- Work closely with the Marketing and Communications Manager to monitor and analyze data to understand brand, product and channel performance and trends across each sector.
- Provide the relevant insights regarding market trends (customer and competitor) as inputs in the development and review of business/marketing programs and identification of growth opportunities.
- Work closely with the sales teams (FBAMs) and Front-Line Technical Services (FLTS) team to support value selling and implementation of B2B Customer Value Propositions (CVP) and Pipeline (SPANCOP) management initiatives.
Principal Accountabilities:
Marketing Planning & implementation
- Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar.
- Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation)
- Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.
Key Challenges:
- To be able to implement simultaneous activities and programs on time and on budget, producing the agreed top line growth.
- Success in this role will require a close relationship with sales, technical team, country marketing and key distributors. In addition, a thorough understanding of the external market and competitor activities is essential.
Requirements
- A university degree preferably in business, marketing, or related field.
- At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.
- Ability to think strategically and to translate new concepts into operational plans.
- Strong proven commercial skills and customer orientation.
- Ability to manage complex projects and handle numerous relationships.
- Experience in fast moving consumer goods (FMCG) setting and digital marketing is an advantage.
- High proficiency in Microsoft Excel, PowerPoint, and other common computer programs.
- Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.
- Ability to draw insights from data and communicate them to different audiences with ease.
- Good understanding of Retail and B2C markets.
Deadline: 6th October 2023
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Last updated on Aug 22, 2023