Brand Ambassador - Miami

LOCATION: South Florida (Miami, Fort Lauderdale, West Palm Beach, Key West)

POSITION TYPE: Occasional Employee

TITLE: Brand Ambassador

PAY: $30+ Per Hour / Mileage & Expenses (if applicable)

WORK SCHEDULE:

• Thursday Afternoon/Evening
• Friday Afternoon/Evening
• Saturday Day/Evening
• Sunday Day
• Holidays

COMPANY OVERVIEW:

MKTG, part of the Dentsu Aegis Network, is a global creative agency specializing in lifestyle marketing. We work with DIAGEO, the renowned leader in premium spirits, to create extraordinary brand experiences. DIAGEO represents iconic liquor brands like Johnnie Walker, Smirnoff, Tanqueray, and more. Join us and be part of our amazing team!

MKTG, part of the Dentsu Aegis Network, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC.

POSITION OVERVIEW:

MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer, and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two-to-three-minute presentation, to represent Diageo brands at events.

This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

RESPONSIBILITES:

• Complete event setup & breakdown
• Approach and qualify consumers for engagement
• Initiate conversation with qualified consumers (only)
• Engage in quality conversation about select brand preferences, options & recommendations
• Distribute premium items as directed
• Trouble-shoot challenges during events
• Assist in management of events
• Complete and submit event recaps for events in a timely fashion
• Establish relationships with account staff (bar staff & retail store employees)
• Participate in regularly scheduled training meetings, calls, workshops & exercises
• Communicate and work closely with Event Managers, Associates & Brand Ambassador peers
• Observe, report and provide insightful feedback
• Learn, understand, and adhere to company operating procedures, policies, as well as local

PRIMARY RESPONSIBILITIES:

• Actively engage and educate consumers at the point of experience, purchase, and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards

• Distribute Diageo premiums to consumers
• Follow Responsible Server Guidelines and report Guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up or accept delivery of promotional materials from Event Team
• Ensure proper care and return of company property (i.e. – uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

QUALIFICATIONS:

• Must be 21+ years of age
• 20 hours of daytime and/or evening availability per week
• Possesses the ability to work comfortably within retail outlets (convenient stores)
• Able to stand/walk for extended periods of time
• Able to carry heavy trays, boxes, objects
• Excellent communication & people skills
• English language proficiency, both written & verbal
• Valid to work as an employee in the US
• Valid US driver's license
• Able to maintain a pleasant disposition & demeanor under stress
• Ideal candidate has a passion for brand advocacy & consumer engagement
• Previous promotional/marketing experience
• Responsible, Reliable, Punctual
• Clean, neat appearance
• Outgoing personality
• Must be proficient & accessible to using Microsoft Excel, Word & PowerPoint programs
• Ability to work independently or in a team atmosphere
• Must have your own method of transportation

PHYSICAL & OTHER REQUIREMENTS

• Able to stand/walk for extended periods of time
• Able to carry heavy trays, boxes, objects
• Able to maintain a pleasant disposition under stress
• Satisfy consumer appeal and client marketing requirements
• Approachable and able to engage consumers

REQUIRED SKILLS & EXPERIENCE:

• Outgoing Brand Knowledge and Personification of the Brand – BE must complete training to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
• Engaging - BE must be outgoing, personable, and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
• Reliable – BE must always arrive to events ready to start on time, and must work until event end

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Last updated on Mar 9, 2023