Market Engagement Lead, Equitable Building Electrification

Resource Innovations (RI) is seeking a Market Engagement Lead to join our growing team in the San Francisco Bay Area. As a Market Engagement Lead with Resource Innovations, you will work with our marketing teams to develop and execute strategies that engage target markets, drive program awareness, and increase participation in our equity-focused home and business electrification programs. This role will help ensure the success of community outreach strategies to advance an equitable transition to cleaner fuel sources, taking a strategic approach to engaging with various community stakeholders and connecting program participants to resources and installation contractors that will help them navigate and apply for funding and rebates. These programs advance RI’s larger goals to innovate and scale the transformational energy program we implement, maximizing the impact we make on issues of climate change and equity.

RI's equity electrification programs in California are not just about helping residents navigate the maze of utility, state, and federal funding and assistance programs. They are about making a real difference in the lives of residents and businesses, particularly those in underserved and disadvantaged communities. By helping these communities access the resources and support needed to transition to cleaner energy solutions, we aim to reduce energy costs, improve environmental quality, and enhance residents' overall quality of life. 

RI is the implementer of two equity-focused home and business electrification programs with a focus on California’s San Francisco Bay Area and Central Valley. These programs will offer direct installation of energy-efficiency and electrification upgrades in homes and businesses.

This role will play a pivotal part in fostering community partnerships to support a network of outreach partnerships that can connect to potential program participants. The ideal candidate for this position will have deep knowledge of California’s and the San Francisco Bay area’s assistance programs for low-to-moderate income households and the energy efficiency and electrification ecosystem. Experience in advancing energy or environmental equity efforts and an ability to problem-solve, coach, and guide local governments and community-based partners working to advance equitable electrification, decarbonization, and/or climate action will be highly valued in this role, which has a significant impact on the community.

This role involves collaboration with internal teams, external partners, and community stakeholders to ensure the program's goals are met effectively and efficiently. The Programs also have a unique research component, offering the Market Engagement Manager an opportunity to assist in forming insights on barriers to adoption and the effectiveness of different electrification strategies.

RI is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

Duties and Responsibilities:

Program Coordination

• Coordinate with internal and external Program stakeholders to ensure smooth implementation of the program’s engagement activities.

Stakeholder Engagement

• Establish and maintain strong relationships with community-based organizations, local governments, and other stakeholders, such as local businesses, contractors, community choice aggregators (CCAs), Regional Energy Networks (RENs), and utilities.
• Organize, facilitate, and participate in community outreach events, workshops, and meetings to raise awareness about the program.
• Serve as the primary point of contact for community partners, addressing inquiries and providing program information to convey program benefits and opportunities to diverse audiences effectively.

Participant Recruitment

• Collaborate with marketing teams to develop and implement targeted outreach campaigns that drive participant enrollment and assist in developing and implementing strategies to identify and recruit potential program participants, focusing on underserved and disadvantaged communities.
• Conduct outreach activities such as community presentations and information sessions in partnership with stakeholder organizations.

Participant Surveys and Data Collection

• Conduct surveys with program participants to gather data on preferences, electrification, and barriers to adoption, and work with research teams to identify trends and insights that can inform program strategies and improvements.
• Work with program managers to prepare reports summarizing findings and recommendations for program enhancements and ways to refine data collection.

Administrative Tasks

• Interact with installation subcontractors and internal data collection tools to maintain accurate records of outreach and engagement activities.
• Manage budgets related to community engagement and marketing activities.

Other

• Other duties as assigned.

Requirements

• Must be located or willing to relocate to the greater San Francisco, Bay Area within 30 days of acceptance.
• 3-5 years of experience in community outreach or organizing, marketing, or public relations.
• Experience working with CBOs, local governments, and/or in the energy sector in the San Francisco Bay Area is highly desirable.
• A bilingual candidate is required with proficiency in English and one other language (e.g., Spanish, Chinese).
• Interest in sustainability and passionate about making a meaningful impact on the environment.

Preferred skills, education, and experience

• A strong personal connection to community service, climate action, and clean energy.
• Familiarity and connections to San Francisco Bay local governments, CBOs, utilities, community services, climate action groups, and clean energy.
• Strong public speaking, workshop delivery, and communication and interpersonal skills, with the ability to engage diverse communities.

Benefits

Resource Innovations offers competitive salaries based on candidate's qualifications. Resource Innovations also offers three weeks paid vacation per year, paid holidays, a 401(k) plan with employee matching funds, a discretionary bonus and an overall comprehensive benefits package.

About Resource Innovations

Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we’re constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we’re leading the charge to power change.

Resource Innovations is an Equal Opportunity Employer, committed to ensuring equal employment opportunities for all job applicants and employees without regard to race, color, religion, national origin, gender, age, disability, marital status, genetics, protected veteran status, sexual orientation, or any other protected status. In addition to federal law requirements, Resource Innovations complies with applicable state and local laws governing non-discrimination in employment in every location in which the company does work.

The compensation range for this exempt position is $100,000 - $120,000. The stated range is based on a good faith estimate of the compensation range for the duties, responsibilities and skills / experience required for the position. Starting pay will be dependent on experience and internal equity. This provided range may exceed this range for well-qualified candidates, especially with industry experience.

The above job description and job requirements are not intended to be all inclusive. Resource Innovations retains the right to make changes or adjustments to job descriptions and/or job requirements at any time without notice.

Last updated on Jul 10, 2024