The Role:
The Marketing Manager Korea will support The Head of Marketing and Communication to elevate the brand awareness in Korea. In particular, the Marketing manager will be tasked with successfully driving new product launches and pushing growth on pillar products. Define the local brand strategy in line with the global brand positioning.
Key Responsibilities:
Lead 360 Marketing Strategy
- Define the strategic directions and marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
- Take ownership of global NPD launches and create the right angle of launching locally to build integrated, engaging consumer brand experiences locally.
- Supervise the entire development process and respect of deadlines and monitor marketing mix strategy (IMC/360) to build integrated, engaging consumer brand experiences.
- Manage the budget (sales forecast, price strategy, the brand profitability, P&L, etc.)
Drive Local Relevancy
- Identify local consumer & Market Insight, sharing findings with Global to ensure the consistency of new campaign development with region’s needs.
- Drive local market prioritisation & focus (product/asset choice & adaptation/ makeup look/ exceptional local origination in alignment with global)
Requirements
Key Selection Criteria:
- Strong Marketing experience (above +7 years) in cosmetics/luxury industry
- Strong planning and analytical skills with attention to detail
- Excellent leadership, communication, negotiations, and interpersonal skills
- Comfortable working in ambiguity with positive mind-set.
- Proficient with excel and PPT.
- Budget management to run finance P&L.
- Fluent in both English & Korean (English will be main communication language in the office)
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Last updated on Nov 9, 2023