Web Marketer

*Note: This position requires presence in our San Jose headquarters or San Francisco offices 4 days per week. Lambda’s designated work from home day is currently Tuesday.

What You’ll Do

As a Web Marketer, you will be responsible for developing and executing online marketing strategies to drive qualitative website traffic (KPI: High Value Engagement), generate leads & increase conversions (KPI: sessions-to-contact rate), and create world-class user experiences - across three key domains: a main website, an online shop and a Cloud console (aka dashboard).

The ideal candidate will have a strong understanding of digital marketing principles, be proficient in analytics tools & techniques, be a tireless user advocate, and have excellent project management skills.

Develop and execute online marketing strategies:

• Conduct market research and analyze industry trends to identify opportunities for growth
• Create and implement comprehensive online marketing plans to achieve business objectives
• Manage and optimize website content/CTAs to improve user experience and conversion rates
• Coordinate efforts to make the best out of emails, social media, ads, co-marketing activities

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content to improve search engine rankings
• Implement technical SEO best practices, including meta tags, header tags, and internal linking
• Monitor and analyze website performance (e.g., Google Analytics, HubSpot, Heap)

Paid Advertising:

• Inform paid advertising campaigns across Google Ads, social media, and other platforms
• Collaborate with Demand Gen marketer to create and optimize ad copy, targeting, and bidding
• Monitor and analyze campaign performance, making data-driven decisions to optimize results

Analytics and Reporting:

• Monitor and analyze website performance
• Track key performance indicators, including website traffic, engagement, and conversion rates
• Provide reporting, insights, and enable data-driven decisions (A/B and multivariate testing)

Collaboration and Project Management:

• Collaborate across engineering, sales, product, and design, to ensure alignment and effective execution of marketing strategies
• You will be supported by a front-end engineer for implementations
• Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines

You 

• Bachelor’s degree in Marketing, Communications, or a related field
• Experience: 7+ years of experience in web marketing or digital marketing

Must-have Skills:

• Proficiency in Google Analytics, Google Ads, and social media advertising platforms
• Familiarity with A/B testing and experimentation, with ability to design and execute tests
• Strong understanding of SEO principles and best practices
• Excellent project management skills
• Ability to analyze data and make data-driven decisions
• Familiarity with CMS and email marketing software
• Certifications: Google Analytics and Google Ads

Nice-to-have

• Experience with HubSpot
• Experience with Heap Analytics

Salary Range Information 

Based on market data and other factors, the salary range for this position is $133,000 - $191,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

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Last updated on Aug 22, 2024