Sr. Director, Product Marketing

About the Position:

The Senior Director of Product Marketing will be responsible for developing and executing comprehensive product marketing strategies that drive market adoption, customer engagement, and revenue growth. This role will work closely with cross-functional teams, including product management, sales, and customer success, to ensure the successful launch and positioning of our products in the market.

As a Sr. Director of Product Marketing, you will: 

• Develop and execute product marketing strategies that drive market adoption, customer engagement, and revenue growth.
• Lead the development of product positioning, messaging, and value propositions that differentiate our products in the market.
• Collaborate with product management to define go-to-market strategies and launch plans for new products and features.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
• Create and manage marketing collateral, including product brochures, whitepapers, case studies, and presentations.
• Develop and execute demand generation campaigns to drive awareness and lead generation.
• Work closely with the sales team to provide training, tools, and support to enable effective selling.
• Monitor and report on the effectiveness of product marketing initiatives, using data to optimize and improve performance.
• Build and maintain relationships with key industry influencers, analysts, and partners.
• Stay up-to-date with industry trends and best practices to ensure we remain competitive in the market.

You are a strong fit for this role if you have: 

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in product marketing, with at least 5 years in a leadership role within a SaaS company.
• Proven track record of successfully launching and marketing SaaS products.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines.
• Experience with marketing automation tools and CRM systems.
• Strategic thinker with a passion for innovation and customer-centric marketing.    

Benefits: 

• Competitive salary
• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays 
• 8 hours to volunteer and impact the community 
• Comprehensive benefits (Health/Dental/Vision/ 401K) 
• The work/life set up you need to be successful. 

Last updated on Aug 22, 2024