Who We Are:
Founded in 2018 and headquartered in Columbus, Ohio, Foxen provides innovative insurance compliance solutions and financial services for the mutual benefit of property owners, managers, and residents in multifamily real estate. Foxen is comprised of technologists and developers, insurance and finance professionals, and property management industry veterans. We leverage extensive expertise and collaboration to deliver technology-driven solutions that seamlessly meet the needs of our customers. Foxen’s products revolutionize flawed and antiquated processes, while simultaneously creating property revenue and financial wellness for residents.
Job Overview:
The Product Marketing Manager will develop a deep understanding of Foxen’s ideal customers to build strategies, content, and messaging to promote our renters insurance compliance and rent reporting platform. The ideal candidate has experience partnering with Marketing, Product and Sales leaders on developing go-to-market strategies that drive awareness, pipeline, and product adoption. In this role, you will also engage cross-functional teams to help ensure we are telling a cohesive product story across all channels to the multifamily property owner and operator market.
What You’ll Do:
- Develop and execute go-to-market strategies for new product launches and feature updates to drive awareness and adoption in the market.
- Assist in cross-functional work with product and sales teams to define launch goals, messaging, and success metrics.
- Craft compelling product positioning, messaging, and value propositions tailored to our target audiences.
- Translate our product developments and features into clear and easy-to-understand customer benefits
- Conduct market research to understand customer needs, competitive landscape, and emerging trends. Gather insights through interviews, surveys, and usage data to refine messaging and strategy.
- Create and maintain sales collateral, including presentations, product sheets, and competitive battlecards.
- Train sales, customer success, and relationship management teams on product messaging, positioning, and use cases.
- Collaborate with other Marketing team members to produce blogs, whitepapers, videos, and other materials that support the buyer’s journey.
- Partner with customer success to create onboarding materials, tutorials, and retention campaigns.
- Act as the bridge between the product team and customer-facing teams, ensuring alignment on roadmap priorities and feedback loops.
- Work closely with demand generation to develop campaigns that drive pipeline growth.
- Stay updated on industry trends, regulations, and competitive landscape to identify new opportunities and potential threats
- Act as a subject matter expert on the multifamily property management technology market.
What You Bring:
- 5-7 years of experience in product marketing, preferably in a tech startup or SaaS environment.
- Proven ability to craft clear and compelling product messaging and positioning.
- Strong project management skills with the ability to manage multiple priorities.
- Exceptional communication and storytelling skills, with a focus on customer-centric messaging.
- Experience working with sales teams and enabling them to succeed through effective materials and training.
- Data-driven mindset with familiarity in tracking KPIs (e.g., product adoption rates, campaign ROI).
- Familiarity with tools like Salesforce, Marketing Automation, Google Analytics, or similar platforms preferred.
- Experience in multifamily property management technology or insurance technology is a plus.
What We Offer:
As a Product Marketing Manager you will receive competitive pay, bonus opportunities and a robust benefits package. Our benefits include your choice of three health insurance plans, voluntary dental, vision, short-term disability, long-term disability, life insurance, paid time off, paid holidays, a 401k with 4% company match and a yearly learning & development stipend. This is a full-time exempt position, reporting to the company’s VP of Marketing. Occasional travel may be required to attend training and other company functions.
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Last updated on Dec 20, 2024