<p dir="ltr"><br><strong>Location: </strong>London<br><br><strong>Salary: </strong>£40,000 - £45,000 + bonus</p><p dir="ltr"><br><strong>About us</strong></p><p dir="ltr">At Arbor, we’re on a mission to transform the way schools work for the better.</p><p dir="ltr">You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.</p><p dir="ltr">We passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job.</p><p dir="ltr">We’re building a platform and products we believe in - as well as a strong, diverse team of experienced specialists, ex-teachers and Edtech engineers passionate about making a difference to the sector.</p><p dir="ltr">Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.</p><p dir="ltr"><br><strong><br>About the role</strong></p><p dir="ltr">We are looking for an enthusiastic and customer driven Enterprise Marketing Manager to join our Marketing team and help us drive demand and engagement with potential Multi-Academy Trust customers. The remit and focus of the role is to be responsible for lead/demand generation across the full MAT lifecycle - from acquisition, to customer expansion, to renewal . It’s a broad and exciting role, so we’re looking for someone up for a challenge - if you’re a keen writer and a collaborative Marketing Manager, this is the role for you.</p><p dir="ltr"><br></p><p dir="ltr"><strong>Core responsibilities</strong></p><p dir="ltr"><br><strong>Understanding the customer</strong></p><ul><li dir="ltr"><p dir="ltr">Build deep knowledge and understanding of the MAT market, and Arbor’s supporting product suite </p></li><li dir="ltr"><p dir="ltr">Generate insights on MATs, using them to create impactful messaging</p></li><li dir="ltr"><p dir="ltr">Be a go-to person on what will drive MAT interest and engagement in Arbor</p></li></ul><p><br></p><p dir="ltr"><strong>Tactics and Delivery</strong></p><ul><li dir="ltr"><p dir="ltr">Support the Enterprise Marketing Lead in creating the termly Enterprise Marketing Programme</p></li><li dir="ltr"><p dir="ltr">Research, craft, and implement outbound campaigns that convert prospects and customers alike</p></li></ul><ul><li dir="ltr"><p dir="ltr">Identify key events we should attend to meet prospect and customer MATs</p></li><li dir="ltr"><p dir="ltr">Plan and manage MAT specific events - such as the MAT stream at ArborFest, MAT PN, or the CST conferences</p></li><li dir="ltr"><p dir="ltr">Develop MAT nurture campaigns, and MAT content e.g. webinars, books</p></li></ul><ul><li dir="ltr"><p dir="ltr">Partner with the Heads of Sales Development and Enterprise Sales to ensure outbound and ABM is as effective as possible</p></li><li dir="ltr"><p dir="ltr">Be the go-to person for support on outbound to enterprise prospects</p></li><li dir="ltr"><p dir="ltr">Support Partnership Managers, Account Managers and SDRs with prospecting emails and campaign ideas for enterprise prospects and customers</p></li></ul><p><br></p><p dir="ltr"><strong>Systems and data</strong></p><ul><li dir="ltr"><p dir="ltr">Be responsible for data quality and overall system setup for MATs in Hubspot, including integrations with Arbor CRM and Salesforce</p></li><li dir="ltr"><p dir="ltr">Manage and improve lead scoring in Hubspot</p></li><li dir="ltr"><p dir="ltr">Partner with the Head of Sales Operations to make sure Hubspot works well with our other systems</p></li><li dir="ltr"><p dir="ltr">Be an expert in using Hubspot to achieve your goals and deliver your programme </p></li></ul><p><br></p><p dir="ltr"><strong>Other</strong></p><ul><li dir="ltr"><p dir="ltr">Be a brand custodian, helping to train others in our tone of voice</p></li><li dir="ltr"><p dir="ltr">Occasionally write blogs</p></li></ul><p><br><br></p><p dir="ltr"><strong>About you</strong></p><ul><li dir="ltr"><p dir="ltr">Hands-on experience in B2B Marketing, ideally within tech or SaaS</p></li><li dir="ltr"><p dir="ltr">Creative, tactical thinker - brilliant at creating plans and executing on them</p></li><li dir="ltr"><p dir="ltr">Excellent copywriting and editing skills - you can turn a piece of writing into something special</p></li><li dir="ltr"><p dir="ltr">Experience using Hubspot, Salesforce or Marketo (or other similar system)</p></li><li dir="ltr"><p dir="ltr">Excellent collaborator who enjoys working across multiple teams</p></li><li dir="ltr"><p dir="ltr">A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales</p></li><li dir="ltr"><p dir="ltr">An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion</p></li><li dir="ltr"><p dir="ltr">Strong analytical skills and data driven thinking, with a passion to use data to drive growth</p></li><li dir="ltr"><p dir="ltr">An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these</p></li><li dir="ltr"><p dir="ltr">Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change</p></li></ul><p dir="ltr"><br></p><p dir="ltr"><strong>What we offer</strong></p><p dir="ltr">The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:</p><ul><li dir="ltr"><p dir="ltr">A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!</p></li><li dir="ltr"><p dir="ltr">32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas</p></li><li dir="ltr"><p dir="ltr">Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay</p></li><li dir="ltr"><p dir="ltr">5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!</p></li><li dir="ltr"><p dir="ltr">Private Dental Insurance</p></li><li dir="ltr"><p dir="ltr">Access to services such as Calm, Bippit (financial wellbeing coaching) and Health Assured (Employee assistance programme)</p></li><li dir="ltr"><p dir="ltr">All of our roles champion flexible working and we are happy to discuss what this means to you!</p></li><li dir="ltr"><p dir="ltr">Social committees that plan team, office and company wide events to bring people together and celebrate success</p></li><li dir="ltr"><p dir="ltr">Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)</p></li><li dir="ltr"><p dir="ltr">Volunteer with a charity of your choice for a day each year</p></li><li dir="ltr"><p dir="ltr">Dog friendly offices!</p></li></ul><p><br><br></p><p dir="ltr"><strong>Interview process</strong></p><ol><li dir="ltr"><p dir="ltr">Phone screen</p></li><li dir="ltr"><p dir="ltr">1st stage</p></li><li dir="ltr"><p dir="ltr">2nd stage</p></li></ol><p dir="ltr"><br></p><p dir="ltr">We are committed to a fair and comfortable recruitment process, so <strong>if you require any reasonable adjustments</strong> during your application or interview process, please reach out to a member of the team at <a href="mailto:careers@arbor-education.com">careers@arbor-education.com</a>.</p><p dir="ltr">Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. </p><p dir="ltr"><br></p><p dir="ltr"><strong>Arbor Education is an equal opportunities organisation</strong></p><p dir="ltr">Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds. </p><p dir="ltr"><br></p><p dir="ltr"><strong>Refer a friend:</strong> Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: <a href="mailto:careers@arbor-education.com">careers@arbor-education.com</a> </p><p dir="ltr"> </p><p dir="ltr"><strong>Please note: </strong>We are unable to provide visa sponsorship at this time.</p> •
Last updated on Sep 19, 2024