As a Partner Development Manager (PDM), you will own strategy, execution, and
management of GSI, Consulting, Marketing Agencies and Reseller partners
You will be responsible for identifying, defining, prioritizing, building, and executing a
comprehensive partner discovery and evaluation screen and if selected, accelerate
The success of this role is predicated on aligning our GTM goals, enabling and
onboarding the selected partners, and connecting relationships with the Partner
In addition, the PDM must build relationships with our partners to execute our business
plans and market the WebEngage value to our partners and convey it to end
The PDM is responsible for achieving their partner-enabled and onboarded targets
globally for assigned partners and driving the overall market adoption of the
You will be required to successfully work with multiple teams comprised of a diverse set
of skills and knowledge from across WebEngage such as Solution consulting, partner
enablement and partner management to interface with a variety of teams on the
The ideal candidate will have both a business background that enables them to engage
at the CXO level, has enterprise exposure as well as a sales background that enables
them to manage joint GTM initiatives
The ideal candidate should have a demonstrated ability to think strategically about
business, product, and technical challenges as well as build and convey compelling
The position requires strong technical and business acumen and an understanding of the
Marketing Automation Ecosystem
Develop and own the end-to-end identification to onboarding of a global partnership and
business plan including the definition and agreement of successful outcomes with the
partner aligned to WebEngage’s partnership models and revenue targets.
Establish cadences with partners for business goals alignment, resource mapping, and
training & enablement to manage and measure progress.
Help Partner Managers define strategic accounts and joint account mapping to support
proactive business development.
Serve as the internal subject matter for the partners for solutions and technology by
developing a deep understanding of the WebEngage Product offering and partner’s
strategies, offerings, GTM model and incentive programs
Communicate the partner strategy, joint offer value propositions and GTM strategy to
business unit leaders and sales teams; represent WebEngage at internal & external
Secure Marketing Development Funds from partners to support business development
and marketing activities.
5 to 8 years of total experience with at least 4+ years of channel partnership experience
in a SaaS/Software/Digital products.
Experience in business development, partner (channel or alliance) management, and
sales with a track record of exceeding revenue goals and driving successful partner
Experience working with Global System Integration, Consulting organizations, Marketing
Agencies, and Reseller companies from a partnership standpoint and have managed
enterprise customers/partnerships.
Creative thinker with the ability to structure and execute complex initiatives and programs
Results-oriented individual with a demonstrated willingness to take the lead in driving
initiatives, and creating unique approaches to developing new partnerships.
Highly collaborative with an ability to drive influence within a global company across
business units to a variety of stakeholders in different functional and/or geographic
Excellent verbal and written communication, and presentation skills with the ability to
interact at various levels within WebEngage and the partner org.
Highly organized and detail-oriented able to continually prioritize and pivot based on
changing market conditions, client and/or partner demand.
PG: Any Postgraduate (MBA Preferred)
Role: Partner Development Manager (PDM)
Department: Channel Partnership
Employment Type: Full Time, Permanent
Role Category: BD / Pre Sales
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Last updated on Jun 21, 2024