<p dir="ltr">We’re more than just a jewellery brand. We’re on a mission to revolutionise the jewellery experience.</p><p dir="ltr">At Astrid & Miyu you have the chance to be part of something special. Working with people who are always ready to cheer you on. A place where you can be your true authentic self and bring your unique talents to the table.</p><p dir="ltr">Whilst experience is important, alignment to our values is even more so:</p><p dir="ltr"><strong><em><strong><em><strong><em><strong>✨</strong> </em></strong></em></strong>Grow Together - </em></strong>We are in it together - learning, sharing and growing so that we succeed as one.</p><p dir="ltr"><strong><em><strong><em><strong><em><strong>✨</strong> </em></strong></em></strong>Celebrate Each Other - </em></strong>We uplift each other and make each other sparkle</p><p dir="ltr"><strong><em><strong><em><strong><em><strong>✨</strong> </em></strong></em></strong>Break All Boundaries - </em></strong>We throw out the rule book for full freedom to innovate.</p><p dir="ltr">Ready to create some magic with us? Then you’re in the right place.<br></p><h5>What's the Mission?</h5><p><em>Empower and lead the creation of highly effective CRM campaigns across email, SMS and Push, inspiring meaningful customer connections at every touchpoint. You’ll shape the way we build lasting relationships with our customers, helping us to reach new heights and revolutionise the jewellery experience.</em></p><p><strong><strong>What does success look like?</strong></strong></p><p dir="ltr"><strong>Campaign Strategy & Execution:</strong></p><ul><li>Develop and implement a CRM strategy across regions, with a focus on engagement, database health, and revenue.</li><li>Align campaigns with broader business goals by working closely with performance marketing, product, brand marketing, and ecommerce teams.</li></ul><p dir="ltr"><strong>Database Growth Strategy:</strong></p><ul><li>Create and execute a comprehensive database growth plan </li><li>Identify new channels for database growth through organic methods (e.g., content marketing, SEO, social media engagement, retail stores), as well as paid strategies (e.g., PPC, Facebook/Instagram ads, and partnerships).</li><li>Work with the Brand Partnership team to foster partnerships </li></ul><p dir="ltr"><strong>Data-Driven Reporting & Insights:</strong></p><ul><li>Use platforms like Ometria & GA to make data-led decisions that drive performance improvements.</li><li>Act as the CRM spokesperson, sharing performance results and customer insights with key stakeholders.</li></ul><p dir="ltr"><strong>Innovation & Optimisation:</strong></p><ul><li>Continuously seek new opportunities to grow and optimise CRM campaigns, pushing for innovation in all aspects of the program.</li></ul><p dir="ltr"><strong>Team Leadership & Culture Building:</strong></p><ul><li>Lead, manage, and inspire a CRM Campaign Executive and collaborate with the CRM & Loyalty team </li><li>Foster a culture of excellence, accountability, and customer-centricity.</li></ul><p dir="ltr"><strong>Cross-Functional Collaboration:</strong></p><ul><li>Work closely with internal teams (e.g., product, brand, marketing) and external partners to ensure CRM campaigns align with overall business objectives.</li><li>Provide regular updates on performance, trends, and customer insights.</li></ul><h5>What would you like from me?</h5><ul><li>5+ years of experience working in CRM, ideally within a fashion, accessories or retail business. Proven track record of CRM campaign management and optimisation.</li><li>Strong understanding of CRM performance metrics and how to improve and optimise these over time.</li><li>A commercial and trade focussed mindset, with a keen attention to detail and an agile approach.</li><li>Excellent skills in A/B testing, database segmentation and personalisation strategies.</li><li>Strong project management skills, with the ability to manage multiple campaigns simultaneously alongside non-BAU projects, and meet deadlines.</li><li>Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.</li><li>Exceptional writing, communication and organisational skills.</li><li>Strong collaboration skills to work effectively with cross-functional teams and external partners.</li><li>Experience of working in a scale up environment as well as entering new and emerging markets.</li><li>A values champion and brand ambassador, our values must resonate with you personally. <br> </li></ul><h5>What we do for you:</h5><ul><ul><li>£45,000 + bonus</li><li>A chance to be part of something big & growing, and to make a real impact on people's journeys</li><li>A supportive and collaborative team that's always ready to cheer you on.</li><li>Opportunities to grow, learn, and stretch yourself in ways you never thought possible.</li><li>Flexibility to be your authentic self and bring your unique talents to the table</li><li>Product Allowance + Friends & Family Discount.<br></li><li>Hybrid and flexible working plus summer hours.</li><li>25 days holiday + bank holidays + loyalty accrual + Buy/Sell options.</li><li>Lunch clubs & Socials.</li><li>Personal Financial Coaching.</li><li>Allowance toward your work from home set up.</li><li>Sabbatical after 3 years service.</li><li>Increased parental leave after 2 years service.</li></ul></ul><p dir="ltr"><em>We have lots of little extras but we really believe the best part about working for us is being surrounded by people that share our passion for our mission and values, and having the freedom to be fully empowered to flourish and be your best self.</em> </p> •
Last updated on Feb 4, 2025