Manager - Social Media Marketing

Role : Manager - Social Commerce

Skill : Social Marketing

Location : Bangalore 

As the Manager, Marketing for Myntra, you will be responsible for developing and executing a comprehensive social media strategy to enhance brand consideration, drive engagement, and positively impact key business metrics. You will collaborate closely with cross-functional teams to create compelling and cohesive social media campaigns. You will leverage your fashion forward creative bent of mind to experiment with content and formats to push the boundaries of organic engagement.

Role & Responsibilities:

● Conceptualize and execute a strategic social media plan to achieve business
objectives, including brand consideration, audience growth, engagement, and
conversion.
● Build and manage an anchor calendar for social handles (incl Insta, FB, X, YT,
Snap) keeping up with the latest social trends and conversations, to drive organic
engagement
● Collaborate with internal cross functional teams (Marketing, Category, App
marketing, PR) and external agencies to align social media campaigns with other
initiatives, promotions, and product launches.
● Monitor social media trends, tools, and best practices, incorporating innovative
strategies to stay ahead of the competition.
● Analyze performance metrics and KPIs to track the effectiveness of social media
campaigns, identify areas of improvement, and make data-driven decisions.
● Stay up-to-date with the latest trends in fashion, social media, and technology to
inform strategy and content creation.
● Cultivate and maintain relationships with influencers, brand ambassadors, and
partners to amplify brand reach and engagement.

Qualifications:

● Master’s/Bachelor’s degree in Marketing, Communications, or related field
● Proven experience (5+ years) in social media management, preferably in the
fashion or ecommerce industry.
● Demonstrated success in developing and executing social media strategies that
drive engagement, brand awareness, and sales growth.
● Excellent communication and interpersonal skills, with the ability to collaborate
effectively across cross functional teams
● Deep understanding of social media platforms, analytics tools, and emerging
trends.
● Creative thinker with a passion for fashion and a keen eye for visual aesthetics.

● Proven ability to multitask, prioritize, and manage time efficiently
● Experience working in a startup or fast-growing environment is a plus.

 

Regards,

Diljin Shaji

 

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Last updated on Aug 20, 2024