Associate Strategy Director

TILT ASSOCIATE STRATEGY DIRECTOR

TILT is looking for an up-and-coming leader to bring strategic clarity and courage to a leading healthcare account. This role would work closely with our Strategy Director, shaping brand strategies, leading projects, and guiding clients through meaningful brand growth.

WHO WE ARE

As an independent agency, we’ve created a space that’s equal parts brand consultancy and creative agency. As the strategy team — we are the bridge. Shaping brands to do what the business needs them to, and understanding how and why that matters to the world. Working primarily with the nation’s leading healthcare and technology innovators, we’re looking for a strategist keen on making a tangible impact on the world around them.

WHO YOU ARE

As an Associate Strategy Director at TILT, you are hungry to take that next step as a strategy leader. One who brings simplicity to complex subject matter; one who isn’t afraid to speak up to shape solutions; one who wants to sharpen their leadership skills. You are equally motivated by a brilliant insight as you are in leading brands (and executives!) through change. You’re learning to talk brand and business hand-in-hand, and you aren’t afraid to share your opinion on how to overcome a challenge. You may want to grow a team, or you’re looking for the next step in your client leadership experience — many paths can find success at TILT. The key? You have to be bold enough to shape that future. You’re the kerosene for clients with an appetite for change and a genuine partner in brand evolution.

JOB SUMMARY

Lead strategic transformation and change in healthcare & B2B through brand strategy, campaign strategy, and account planning. Creates positioning frameworks, briefs, workshops, POVs, presentations, research reports, and other strategic deliverables. Confident being frequently client-facing, and can guide leadership through decision-making processes around strategy and brand growth. Works closely with clients, creative, and account teams to create industry-defining work that’s on-strategy. Collaborates with the Account team to strategically guide clients through year-over-year progress. Empathetic with creative teams, and willing to lean in to help find creative solutions. May be responsible for managing 1-2 team members, if desired.

PREFERRED WORK EXPERIENCE

8+ years in brand/advertising strategy with a thorough understanding of account strategy and management in a creative or brand agency environment.

RESPONSIBILITIES

● Provide a deep understanding of how brands differentiate and drive business growth.

● Lead brand strategy across enterprise clients and creative challenges, from scope development and framework creation to activation. Requires minimal Director input to guide clients through strategic solutions.

● Own and lead a primary agency client through brand evolution, change, and expression. Be their champion, support, and partner as they embark in a new brand — building trust and courage hand-in-hand.

● Proactively communicate and collaborate with clients, prospects, partners, and agency colleagues to generate winning outcomes.

● Analyze data, audiences, culture, and competitive trends to prepare in-depth reports, recommendations, and presentations. Includes running client interviews and strategy workshops.

● Craft visually compelling, client-facing and clear narrative presentations.

● Inspire your creative team with clear direction, thoughtful empathy, and the right balance of quirkiness (memes encouraged).

● Help to develop the Strategy team through mentoring team members, and potentially managing 1-2 strategists as the team grows.

● Development of new business with existing clients and/or identify areas of opportunity

● Navigate and lead client meetings/presentations/workshops as necessary

● Maintain a high level of client service and responsiveness, with attention to detail (even when under pressure)

KNOWLEDGE REQUIREMENTS

● Brand strategy: positioning frameworks, key messaging, brand analysis, workshops

● Deck creation & presentation: strong writing & packaging skills; confident presenting work.

● Client leadership: strong client-facing presence, courage-building, and proactive planning

● Creative collaboration: confidence working with and inspiring creative teams

● Experience with research design, methods and analysis of qualitative/quantitative research

● Some exposure to creative strategy: campaign briefs, launch planning, brand activation.

● Health-related and/or B2B experience a plus

● Microsoft Office (PowerPoint, Word, Excel, Teams)

EDUCATION REQUIREMENT

Bachelor's Degree in a related field (Marketing/Advertising, Business, Communications, Social Science, etc.) or equivalent course / work experience

SALARY RANGE

Salary range of $130,000-$145,000 per year, depending on experience.

WORK AUTHORIZATION

Employees must be authorized to work in the U.S. TILT does not provide sponsorships.

EEO

TILT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All aspects of employment including hiring, promoting, discipline or discharge, will be based upon merit, competence, performance and business/client needs.

WORK ENVIRONMENT

TILT operates in a professional office environment. Employees routinely use standard office equipment. Employees are occasionally required to sit and balance for extended periods of time. Employees can lift/move 10 up to 25 lbs.

This role is full-remote, with up to 25% of time spent on business travel. (up to 1wk/month often less). Team typically travels to Detroit HQ twice/year. Pacific or Mountain Time Zone preferred.

EMPLOYEE BENEFITS OFFERED

Remote and/or hybrid working model

Flexible schedule

Paid time off

Bi-Annual company gatherings

Health, Vision and Dental Insurance

Health Savings Account

Life Insurance

401(k) with matching

Last updated on Nov 13, 2024