HBX is a global e-commerce platform and retail destination for the world’s most well-known and up-and-coming brands in menswear, womenswear and lifestyle from around the world. Curating a truly global and exciting assortment at the leading edge of culture, HBX focuses on delivering the latest, trend-setting fashion, accessories, shoes, home and lifestyle goods to its customers. With the HBX e-commerce platform shipping to over 80 markets worldwide, it has 2 retail stores in Hong Kong.
Responsibilities:
- Drive optimisations and goals of Digital Marketing channel on a global scale to achieve business objectives given considerations on budget and growth opportunities.
- Assist in monitoring and optimising the use of marketing budget.
- Assist in promotional campaigns planning and execution and maintain a tracker to monitor the progress of campaigns using various metrics and prepare reports of performance.
- Work closely with developers on the integrations of new digital channel and ensure the tracking of existing digital channels functions properly.
- Responsible for day to day management of the paid performance channels, including paid search and paid social, setting up and optimising campaigns in line with budgets to meet KPIs.
- Drive a 'test and learn' approach to maximise performance and share learnings.
- Deliver weekly reporting of all campaigns and channels performance.
- Collaborate with the design team to request for banner ads or specific landing pages.
- Collaborate with brand marketing team to gather content ideas or determine specific new features that we want to promote on our channel.
- Regular data entry, cleaning and maintenance.
- Conduct regular industry and local competitor research on pace with the latest industry developments. Translating research into workable insights.
Requirements:
- Degree holder in marketing or related discipline.
- 4+ years of relevant work experience in digital marketing, and/or advertising is preferred.
- Proficient in Facebook Business Manager, Google Ads and Google Analytics.
- Intermediate proficiency in MS Office and understanding in SalesForce, BI tools.
- Experience in E-Commerce and sales or account management is highly preferred.
- High proficiency in verbal and written English.
- Strong time management skills and self-motivated ability and able to work creatively and analytically in a problem-solving and fast-paced environment.
- Excellent interpersonal communication skills to be able to work well in a cross-functional team setting.
If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
Personal data collected is for recruitment purposes only.
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Last updated on Jan 10, 2025