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M

Associate Director, Analytics

mergeworld · 30+ days ago

Boston, MA

$95k+
Estimation

Full-time

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Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

Associate Director, Analytics, you will...

Be Accountable and Responsible

Designing and developing the marketing analytics strategy for one or more clients from program kickoff through implementation and performance reporting
Collaborating with cross-functional teams (Account, Creative, Media, and Technology) to define measurable program goals and objectives
Providing solutions and points of view on how to solve or answer analytical and measurement challenges, including measurement plans outlining project objectives, tools, data sources, and most importantly, developing testing and learning agendas to drive insights and optimizations
Developing actionable insights from the data and communicating the business impact of marketing investments to the client's business outcomes
Managing one or more direct reports, including mentorship/career development and quality assurance of measurement frameworks, performance reports, and other deliverables
Serving as subject matter expert concerning key measurement/data platforms (ad servers, attribution and ROI Modeling, and BI tools)
Serving as an analytics evangelist throughout the agency, educating and inspiring clients and coworkers alike about best practices and emerging trends

These are the qualifications we’re looking for

7-10 years of advertising agency or client-side experience in the measurement and analytics discipline
Bachelor’s degree, preferably in Business, Mathematics, Statistics, or Economics, or equivalent work experience
Healthcare experience a bonus!
Demonstrated experience in digital marketing, measurement, data analysis, and web optimization across channels (web, email, social, mobile, emerging media) ● Deep understanding of and experience with website analytics packages (Google, Adobe), online ad serving systems (DCM), social listening platforms, BI tools and dashboards (Tableau, PowerBI), and related tools and services
Experience with cross-channel attribution and/or data visualization solutions a plus ● Strong communication skills (written & verbal); comfortable with and capable of owning a client-facing role
Strong qualitative and quantitative skills
Detail-oriented and well-organized
Ability to manage timelines and multitask across a variety of project

#LI- VM1

#LI-HYBRID

We offer the following: Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus other benefits and perks.

And here’s how we live our values at MERGE

Ability. Mastering our craft
Agility. Delivering with a growth mindset
Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

•

Last updated on Aug 22, 2024

About the company

M

mergeworld

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