Associate Manager: Marketing Capabilities & Curriculum (MTDC)

• Manage the day-to-day core responsibilities for unit success:
  • Responsible for timely delivery of all unit newsletters (manage contents and cadence; devise and enhance newsletter voice and inputs; identify opportunities for growth and/or improvement)
  • Manage all virtual and in-person events for the ANA Marketing Capabilities Council: Plan, organize, and implement successful events (ensure room assignments, Zoom logistics, food and beverage and other logistics are properly executed).
  • Record and maintain minutes for Council meetings; work with SVP where appropriate to identify thematic direction and/or speakers for Council meetings.
  • Support SVP in setting strategy for Industry Council and Member Relationships teams
  • Manage all logistics for ANA Global Weeks of Learning ‘Live Workshop Track’ (including but not limited to: marketing alignment, speaker and technical support collaboration and alignment, and day-of event management without supervision).
  • Manage unit data reporting on a monthly, quarterly, and ad-hoc basis. Must know MS Excel and be able to execute pivot tables
  • Draft & manage production of related marketing collateral (Brochures, web, social)
  • Prepare communications and maintain correspondence with various stakeholders across multiple units, brands, and geographies
  • Maintain unit databases and support regular training content updates
  • Write and edit documents from letters to reports and instructional documents
  • Contribute to contract edits and related records maintenance
  • Coordinate schedules and manage internal calendars
  • Support in the development of Power Point presentations
  • Provide reliable administrative support (proof-reading, data entry, and website upkeep) for marketing collateral, business reporting, and content development internal processes
  • Act as a liaison to internal stakeholders across the organization on behalf of SVP
  • Manage external relationships with efficiency and poise, representing the organization with the highest level of professionalism
  • Marketplace research as assigned
• Perform administrative responsibilities such as maintaining files, photocopying, scanning, collating, etc., as needed

• Relevant associate or bachelor’s degree from an accredited institution (or equivalent experience) plus 2-4 years of prior relevant work experience
• Previous experience running virtual and in-person events required
• Proficiency using Microsoft Office applications with aptitude for learning data and/or CMS systems. Strong Excel skills required.
• Strong written and verbal communication skills along with an outgoing, customer service-oriented attitude
• A detail-oriented self-starter with experience as a coordinator or comparable position in a service-oriented environment with experience in preparing meeting materials, coordinating schedules, formatting data in Excel, and creating reports

• Proficiency using Zoom, and other virtual platforms
• Marketing knowledge and/or familiarity with training management are a plus

• Time management; skill in balancing multiple projects at once
• Organization skills and strong attention to detail
• Ability to adapt to a changing environment and handle multiple priorities
• Judgment on when to take the initiative and when to seek help

• Taking pride in the successful completion of a project
• Positive and collaborative attitude
• Ability to travel as required to support events (estimated at 18-20 days per year)

Last updated on Oct 8, 2024