Marketing Database and Reporting Analyst

The Role

We are looking for a dynamic and experienced Marketing Database Reporting and Insights Analyst to join our growing team in our Portsmouth, NH.

As a member of the Marketing team, you would fill a critical role on the team with a blend of technical expertise, a proven track record of leveraging data to drive results, and the ability to define and strategically build insightful reporting. You will directly influence marketing effectiveness by managing its related databases, developing critical reports and providing insights on which Marketing and Sales can make strategic decisions to drive growth at Bottomline. 

This position requires a strong blend of problem-solving, communication, and technical skills. This candidate is expected to capture, validate, manage, and analyze marketing and sales data to support marketing programs and go-to-market strategies. Knowledge of technical data management, report architecture, and reporting tools such as PowerBI/Tableau, SQL, MS Excel, Google Analytics, Python, and APIs is preferred.

How you’ll contribute

You will be supporting the team and end-users as a Subject Matter Expert (SME) through analysis of marketing and sales initiatives, white space analysis, and identifying opportunities to solve business problems, including:

• Define and create market sizing for the ideal customer profile
• Develop account-level intelligence and insights including below-the-line (e.g., marketing interactions, install base, outbound calls) and above-the-line activities (un-masked web visitors, intend signals, LinkedIn engagement, etc.)
• Develop measurement frameworks for the end-to-end customer journey across paid, owned, and earned media
• Develop and maintain measurement instruments (e.g., reports, dashboards) to monitor performance metrics and drive management engagement
• Deliver insights to optimize demand generation performance by understanding what works and what could be improved, including: list, creative, offer
• Strong analytical skills with the ability to turn requirements into written specifications
• Knowledge and experience with Microsoft Excel, PowerBI, SQL (or similar language), and Google Analytics
• Excellent communication (verbal and written) and interpersonal skills

If you have the attributes, skills, and experience listed below, we want to hear from you

• 3-5 years of professional experience in a Marketing Analytics position is Required 
• Self-starter with the ability to work independently as well as collaboratively within a cross-functional team with business savvy
• Data-driven, high comfort level with numbers, highly organized and detail-oriented
• Process-oriented with the love of operational efficiency highly desired
• Bachelor’s degree in Marketing, Data Analysis, Data Management, or similar technical degree (a Bachelor’s degree is Required)
• High-level of attention to detail is essential; one must be metrics-driven and results-oriented with demonstrated analytical skills and organization
• Team Player with outstanding interpersonal, verbal, and written communication skills required
• Willing and able to adjust to changing demands and shifting priorities; grace under fire a must with the ability to prioritize in a fast-paced environment
• Ability to develop, program databases, and query databases; knowledge of programming languages such as SQL or Python 
• Experience with advanced analytics, statistics, and machine learning is a PLUS

Last updated on Aug 19, 2024