Head of Marketing

Job title: Head of Marketing
Reporting to: Chief Growth Officer
Location: Cape Town

ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S EE TARGETS

WHAT WE DO

Lula is an innovative and human-focused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs manage their businesses better, faster, and more simply, so they can spend more time doing what they love.

If you’re looking for a new place to call ‘home’ that believes in the potential of the broader SME landscape in South Africa and a place where you’ll work with awesome people - then Lula’s the place for you!

We’re making business banking fast, human, Lula!

OUR VALUES

Collaborative - we’re a clan and work together as a team, always towards a common goal

Committed - we’re accountable and follow through no matter the challenge

Curious - we look for better ways to do things and make a positive difference

Connected - we stay close to, learn from and look to understand each other and our customers

Compassionate - we go out of our way to care about our colleagues, our customers and our community

OVERALL PURPOSE

We’re looking for an experienced and dynamic Head of Marketing to lead our brand, content, and product marketing initiatives.

The role requires a strategic, collaborative and hands-on leader who can effectively work with others to craft and execute marketing strategies that drive awareness, consideration, and conversion while aligning with our core brand values.

You will play a pivotal role in shaping Lula’s market positioning and ensuring our products resonate deeply with SMEs. By leveraging your expertise, you’ll help us amplify our impact, fostering meaningful connections with South African Business Owners.

As the Head of Marketing at Lula, your role will involve:

Brand Marketing:

• Develop and execute brand strategies that strengthen Lula's position as a trusted fintech partner for SMEs
• Oversee brand consistency across all channels and touchpoints
• Lead initiatives to enhance market awareness and brand affinity

Content Marketing:

• Drive content strategies that educate, inspire, and engage our target audience.
• Oversee the creation of high-quality, relevant, and impactful content across blogs, social media, email, and other channels.
• Utilize storytelling to communicate Lula’s value proposition effectively

Product Marketing:

• Lead go-to-market strategies for new products, ensuring alignment with customer needs and business goals
• Collaborate with product teams to define messaging, positioning, and value propositions
• Drive adoption and retention strategies through innovative campaigns

Strategy and Performance:

• Develop data-driven marketing plans to achieve KPIs around awareness, consideration, and conversion
• Leverage customer insights and market data to inform strategy
• Measure and report on campaign performance, iterating for continuous improvement
  

Leadership:

• Build, lead, and mentor a high-performing marketing team.
• Foster collaboration across cross-functional teams, including product, sales, and customer success

THE SKILLS AND EXPERIENCE WE’RE LOOKING FOR

• Grade 12 achieved
• Degree in relevant field would be highly advantageous
• Proven experience (7+ years) in marketing, with a strong focus on brand, content, and product marketing
• Experience working in the SME or finance space is highly desirable
• Track record of creating high-impact strategies that drive awareness, consideration, and conversion
• Strong analytical capability with a data-driven approach to decision-making
• Excellent leadership and team-building abilities
• Superior communication skills, with an aptitude for storytelling and persuasive messaging

THE COMPETENCIES WE’RE AFTER

• Creative mindset and ability to effectively execute on ideas
• Confident communicator who can persuade and inspire others across various communication channels
• Resilience and the ability to face and overcome challenges within a fast paced and growing organisation
• Critical thinking and the ability to challenge the status quo
• Team player who collaborates effectively with others across the organisation, at all levels, to solve problems effectively
• Self motivation and the ability to operate independently and take initiative without being asked to

Please note that all appointments are subject to our background checking process, which may include Credit, Criminal and any other job inherent checks

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Last updated on Jan 23, 2025