Lifecycle Marketing Manager

About Us

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. 

The Role 

We are looking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution and reporting on lifecycle campaigns across targetable channels, with strong emphasis on email. The perfect fit for this role is an ambitious, growth-oriented marketer that’s data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels.

Responsibilities

• Develop and manage evergreen nurtures to drive adoption, engagement and value from the moment prospect enters marketable universe to beyond post-sale
• Design personalized onboarding experiences that support various personas and segments across various channels (email, in-app, mobile…)
• Develop foundational understanding of the customer journey and use that information to propose new optimizations, personalization, and A/B test to execute
• Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization and frictionless ongoing adoption
• Partner with creative team to create compelling content, including emails & in-apps
• Regularly analyze results, identify insights, and provide performance updates to assess impact and inform recommendations
• Work closely with cross-functional partners across Analytics, Growth, Product, Marketing, and Customer Success

Desired Skills & Experience

• 5+ years of experience in lifecycle marketing, crm marketing, or a related role, with a focus on managing complex email nurtures across various lifecycle stages. 
• Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making
• Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, Rockerbox, Extole, and Asana 
• Experience collaborating with cross-functional teams and managing campaigns from ideation to execution
• Experience in SMS, push, and in-product notifications is a plus

 

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Base Compensation Range

$110,000 - $130,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at privacy@simplepractice.com.

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Last updated on Aug 27, 2024