Customer Marketing Manager

About the Position:

The Customer Marketing Manager will be responsible for developing and executing marketing strategies that enhance customer engagement, retention, and advocacy. This role will work closely with cross-functional teams to create and implement campaigns that support customer success and drive business growth.

As a Customer Marketing Manager, you will: 

• Develop and execute customer marketing strategies to drive engagement, retention, and advocacy.
• Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and integration of marketing initiatives.
• Analyze customer data and insights to identify opportunities for targeted marketing campaigns.
• Create and manage multi-channel marketing campaigns, including email, webinars, case studies, and customer events.
• Monitor and report on the effectiveness of marketing campaigns, using data to optimize and improve performance.
• Develop and maintain customer segmentation and personalization strategies.
• Manage customer advocacy programs, including customer testimonials, case studies, and reference programs.
• Stay up-to-date with industry trends and best practices to ensure we remain competitive in the market.

You are a strong fit for this role if you have: 

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in customer marketing, preferably in a B2B SaaS environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines.
• Experience with marketing automation tools and CRM systems.
• Creative thinker with a passion for customer-centric marketin   

Benefits: 

• Competitive salary
• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays 
• 8 hours to volunteer and impact the community 
• Comprehensive benefits (Health/Dental/Vision/ 401K) 
• The work/life set up you need to be successful. 

Last updated on Aug 22, 2024