Primary Responsibility: Develops the visual and graphic elements of the apparel line, including prints, logos, and patterns.
Detailed Duties:
Graphic Development:
• Designs unique artwork for apparel, including patterns, logo placements, and other graphic elements.
• Creates digital mockups and presentations to visualize how graphics will appear on various pieces of clothing.
Brand Consistency:
• Ensures all visual elements align with Ghost Golf’s brand identity and vision, whether for the Golf line or Lifestyle line.
• Designs cohesive packaging and label designs that enhance the brand's identity.
Collaboration:
• Works closely with the Creative Director to ensure that graphics complement the overall design of each apparel item.
• Coordinates with the Product Development & Production Manager to ensure that all graphics are producible and translate well during manufacturing.
Digital Assets Creation:
• Develops digital assets for use in marketing, social media, and product presentations (i.e., mockups, lookbooks, and promotional graphics).