Our client, a provider of multi-asset class and real-time data, research, news and analytics company, is seeking a Trade Show / Event Coordinator II_US
Location: Detroit, MI/ Hybrid
Position Type: Contract
Job Summary:
The focus of this role is to support the North American & International Market Reporting and Polk Automotive Solutions business. Within this role you will work closely with the solution marketing team, product, sales and enterprise marketing teams on key initiatives. The aim is to support renewals, drive new business revenue and help grow the brand as part of Company.
Responsibilities:
- Work closely with the solution marketing team to develop and deliver integrated marketing programs that meet the goals of the corporate initiatives and capitalize on market trends and opportunities.
- Manage the virtual and in person event marketing for chosen focus areas of the automotive industry
- Manage digital demand generation campaign(s) for chosen product areas globally and within the Americas region
- Manage the establishment of the right communication strategies for campaign efforts by audience, geography and segment.
- Manage the relationship with the Americas and global sales team to ensure program objectives are understood and communicated, campaign milestones are achieved, and adjustments made based on requirements or market shifts.
- Coordinate with other marketing team members and key business leaders to schedule and orchestrate campaigns for maximum impact.
Qualifications: - 5+ years' experience in B2B marketing. Automotive industry knowledge is a bonus but not required
- Good organizational skills, with the ability to multi-task and meet conflicting deadlines in a team environment.
- Ability to deal with a matrix organization that is geographically dispersed
- Strong analytical, planning and process development skills
- Willing to travel to manage events within the US; 3-5 times a year and as needed
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Last updated on May 22, 2023