Director, Marketing Analytics

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. 

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. 

 

Director of Marketing Analytics

 

Why We Have this Role

We’re looking for an exceptional analytics and people leader to deliver commercial impact by strategically applying the data insights across our customer and marketing channel and program performance to support optimization of our marketing mix.  This position is ideal for a self-motivated individual that is detail oriented and has a passion for problem solving. This position will work on complex projects that incorporate mathematical and statistical techniques and will be part of a global marketing team. If you enjoy building teams to test and learn to optimize marketing performance and customer LTV, we're looking for someone like you!

How You Will Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships across both business and data stakeholders.
• Must have experience managing and scaling a marketing data foundation across all channels and program types to deliver insights to business stakeholders. 
• Must have a demonstrated ability to recruit and develop high-performing talent in a regionally dispersed team, with a focus on creating psychological safety for diverse teams and building inclusive cultures
• Self-motivated, excellent communication, project management, and organizational abilities. 
• Synthesize data and insights into well-crafted narratives and presentations that inform and influence key stakeholders across the company and marketing to make better consumer-first decisions
• Analyzes A/B and Multivariate tests, extracts actionable insights that inform marketing and digital strategies, communicate results and provide recommendations.

How You’ll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. 

Our mission is to build technology that positively impacts businesses and makes them more human.

As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.

You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.

We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

• Responsible for identifying, developing, and executing data-driven strategies to improve our marketing effectiveness. You'll be working across various marketing platforms to analyze customer behavior, 3rd party data and sales performance in order to generate impactful insights that drive our marketing strategy, including defining and measuring our ROI targets.
• Lead and manage the development of advanced analytic models and to drive marketing effectiveness.  
• Partner with data engineering and revenue operations to define data models and structure across our systems to ensure we have a consistent structure across sales and marketing.
• Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making.   
• Collaborate with the global marketing team to define and develop the KPIS, targets and insights to drive investment and optimization across the marketing mix. 
• Increase efficiency by automating data collection and reporting processes where possible.
• Train and mentor team members on various analytical methodologies.
• Present and communicate strategic findings to executive leadership.

What We’re Looking For On Your CV

• Experience building data models to understand effectiveness of digital media, website, product, email, events, product data and sales engagements.
• Strong understanding of market research and data analysis methods.
• Excellent communication skills, both verbal and written.
• Strong knowledge of data analysis tools and statistical methodologies.
• Superior critical thinking skills, with a high level of accuracy and attention to detail.
• Ability to convert complex data and findings into understandable tables, graphs, and written reports.
• Proficiency in digital analytics and visualization tools such as Google Analytics, Google BigQuery, Tableau, AWS Redshift services for data warehousing and analytics. Familiarity with statistical modeling, regression analysis, and predictive modeling techniques. Experience with Agile development methods, ETL, SQL, R and SPSS.
• An advanced degree (Master's or Ph.D. preferred) in Math, Physics, Statistics, Economics, Computer Science, or similar domain
• 10+ years of experience in data analytics, consulting, or related quantitative role
• Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc

What You Should Know About This Team

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. 
• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. 
• Challenges excite us, as we view them as opportunities for growth and positive transformation. 
• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favourite Perks and Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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Last updated on Aug 26, 2024