Symplicity is seeking a Senior Content Marketing Manager with strong content marketing skills to lead all aspects of content development and thought leadership. The right candidate should excel at crafting high-level communication, write content across mediums, maintaining consistent messaging across all brand touch points, developing internal processes, working with international channel partners, and mentoring junior marketing staff.
This includes:
* Reaching out to clients for case studies and testimonials from outreach, interviewing, writing, editing, approval process, and promotion.
* Oversee writing, editing, and managing of blog posts across core markets (North America, United Kingdom, & Australia).
* Ownership of thought leadership webinars surrounding topics in higher education to incorporate clients and outside partners to increase Symplicity brand awareness as a leader in the higher education on a wide range of topics targeted towards prospects and existing clients.
* Manage video collateral from scheduling video shoots, writing video scripts, reaching out to clients, working as the main point person with freelance videographers and photographers.
Client Relations:
* Manage and create client marketing collateral to tell the Symplicity story with strategic, client-facing collateral to speak to stakeholders working with existing clients and client success teams; this also includes develop strategic messaging around new features, and identify outreach channels.
* Develop and maintain client relations and build a pipeline for customer use in the form of webinars, success stories/case studies, testimonials, press releases, etc.
* Collaborate with global marketing managers and associates to develop and repurpose campaigns based on the needs of the market.
* Work closely with the Senior Events Manager on large annual conferences from submitting conference proposals, managing client relationships, day of tasks, and support Sales and Client Managers.
* Work closely with the Social Media Manager on social media content from existing content or industry news.
* Work closely with Sales, Client Success Team, and Product on big picture ongoing projects.
* Manage all media relations and pitch to industry media on Symplicity’s positioning in higher education from press releases, building relationships with industry journalists, and more across all markets.