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Sr. Performance Lead

amartha · 30+ days ago
Negotiable
Full-time
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The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.


Responsibilities

  • Develop and oversee overall performance marketing strategy
  • Create strategy and optimization for Google Ad campaigns (SEM)
  • Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
  • Ensure top organic search ranking positions (SEO)
  • Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
  • Supervise the paid listings on third party websites and media partners
  • Develop and oversee email marketing and marketing automation strategy
  • Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
  • Supervise all performance tracker and measure all marketing campaigns
  • Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
  • Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and asset

Requirements

  • Should have at least 5 years of experience as Project Manager, Campaign Planner, Product Marketing, or other relevant roles
  • Proficient in spoken and written English
  • Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
  • Proficient with digital marketing tools i.e. mailchimp, mix panel, insider sms tools, etc
  • Google Ads Search and Display certified
  • GAIQ certified
  • Google Tag Manager
  • Strong proven track record for managing millions in ad spend
  • Email marketing platforms
  • Self-driven
  • Degree in Marketing communications or equivalent
  • Past relevant experience in the Financial industry/fintech is highly valued

Last updated on Aug 7, 2023

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