Digital Marketing Specialist

· Design, build, and maintain the company's social presence.

· Organize and attend marketing activities/events to raise brand awareness.

· Research advertising and marketing trends and insights

· Develop compelling content including blog articles, video graphics, and advertisements.

· Monitor and analyze content click-through rates.

· Analyse marketing data (campaign results, conversion rates, digital traffic.) to help continuously improve the marketing strategy.

· Create reports on the growth and analytics of campaigns.

· Manage and develop internal marketing newsletters and announcements.

· Conduct market research to identify opportunities for promotion and growth.

· Collaborate cross-functionally well with all departments ensuring advertising and promotional campaigns for the company services are planned on a variety of media.

· Devise new ways of driving traffic to the company website. Regularly maintain and update the user journey on the website as required.

· Strategize with other marketing entities both locally and internationally to maximize the effectiveness of the company marketing campaigns at alllevelsl

Requirements

· Business Savvy

· Research Ability

· Digital Literacy · Content Writing

· Organized Work Habits

· Analytical Skills and problem-solving skills

· Strong interpersonal skills

· Web publishing knowledge

· Cross-cultural Communication

· Social Media

Experience

. Minimum 5 years of experience

· Proven five years of experience in a digital marketing specialist or similar role, preferably in the service industry

· Experience with Google Ads and Google Analytics

Education

· Bachelor’s degree in digital marketing

General Profile /Specifications:

· Thorough understanding of marketing elements (including both traditional and digital marketing methods)

· Thorough understanding of social media and web analytics

· Solid computer skills (Office suite and marketing software and applications)

· Excellent English language command (Minimum B2 according to the CEFR scale)

· Creativity and commercial awareness

Last updated on Dec 18, 2023