Director, Business Solutions

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

As a Director within Kinesso, you will help transform the business into a leading and profitable sales and consulting practice, driving tech equity into IPG as a key differentiator. Reporting to the VP of Global Business Solutions, you will play a pivotal role in helping clients identify and design solutions to realize the full value of their consumer base, data assets, technology infrastructure, and media investments to drive record-setting business outcomes. 

The objective of the team and this role is to accelerate IPG Mediabrands growth by delivering strong revenue gains through attracting new clients and delighting current clients to retain and expand their engagement. Business Solutions leads the client engagements on behalf of Kinesso, focusing on providing presale support to new business pitch teams, leading or co-leading expansion opportunities with existing clients, developing and leading post-sale implementation plans, and managing ongoing engagement to ensure strong business impact for our clients. This role is a combination of selling, consulting for technology + data solutions, and providing paid consulting for enterprise-scale transformations. 

 

Responsibilities

• Work primarily with IPG Mediabrand agencies (UM, Initiative, Mediahub, Kinesso) and Acxiom in the US to position the Applications and Services offering in the context of the agency's media offering and Acxiom’s data clients. 

• Lead the communication, pricing, and selling of our data, applications, and services as core solutions to client's challenges as part of the respective agency’s pitch and cross-sell/up-sell process. 

• Collaborate directly with agency partners and clients to understand, document, and clarify client needs (stated and unstated) related to audience data and activation. 

• Identify and resolve technical or commercial barriers to the success of the sale and the ultimate success of the engagement. 

• Develop specific approaches and gain alignment to project plans for clients that instill confidence in our ability to deliver the intended benefits, estimate scope and pricing, and guide post-sale implementation efforts. 

• Ensure the long-term health of client relationships by delivering strong results and ensuring key client stakeholders recognize the success and value of those results. 

• Work with Kinesso global ad ops and marketing sciences teams to identify clients with strong growth potential in their respective offerings. 

• Lead and design strategic approaches and methodologies for data implementation across multiple objectives. 

• Ensure solutions achieve client data initiatives while maintaining regional privacy compliance on a global scale. 

• Participate in or co-lead training, commercialization prep, product, or partnership development initiatives as needed. 

• Contribute to the evolution of successful Kinesso product design, use case development, and relating agency and client needs to drive successful sales and adoption. 

 

Required Skills & Experience

• Demonstrated success in helping clients take concrete action based on analytics and data. 

• Strong understanding of the global data and ad tech ecosystem with a focus on data infrastructure, media activation, measurement, and strategy 

• Working knowledge of data factors driving project success (e.g., PII vs. anonymized data, cookies vs. people, panels vs. census data). 

• Proven leadership skills across multiple business units, organizations, and reporting structures. 

• Strong collaboration skills, including the ability to drive clarity in a multi-stakeholder environment. 

• Technical sales, sales support, and solutions design experience, especially in a dynamic technology and data environment. 

• Demonstrated success in managing analytical, commercial, and emotional elements of a client relationship. 

• Working knowledge of global and US data privacy regulations. 

• Understanding of audience analytics capabilities and good practices in the current environment. 

• Strong presentation and pitch story development and delivery skills. 

 

Desired Skills & Experience

• Organizational agility and change management. 

• Excellent written and verbal communication skills. 

• Ability to engage, develop, and give feedback to drive the success of colleagues not reporting to you directly. 

• Willingness to travel to clients and other firm offices up to 60%. 

• EMEA, LATAM, and/or APAC market knowledge is a plus. 

 

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We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

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Last updated on Aug 22, 2024