The Opportunity:
As Shopper Marketing Manager at JuneShine Brands, you'll develop and execute marketing strategies for our portfolio of beverages across retail chains. You'll work closely with our National Accounts and Marketing teams to create impactful programs, manage budgets, and analyze ROI. This role involves crafting point-of-sale materials, running digital campaigns, and presenting to retail buyers to drive sales and brand awareness.
Who You Are
You're a strategic thinker with experience in shopper marketing, preferably in the beverage or CPG industry. You excel at communication, data analysis, and creative problem-solving. You're comfortable getting out into the trade, managing budgets, vendor relationships, and managing multiple projects in a fast-paced environment. Your skills in creating compelling marketing materials and your knowledge of e-commerce platforms will be key. Above all, you're passionate about innovative beverages and eager to contribute to the growth of our brands.
Shopper Marketing Strategy & Analysis
• Develop and execute effective shopper marketing strategies by chain with buy-in from the VP of Marketing and VP of National Accounts.
• Create individual strategies for each brand in the JuneShine Brands portfolio: JuneShine Hard Kombucha, JuneShine RTDs, JuneShine raw Kombucha, Flying Embers, and Easy Rider.
• Report chain programming ROI to the Marketing and Sales leadership team for review of optimization measures at retail.
• Track program ROI and provide views of performance to the management team.
• Participate in sales meetings with retail buyers to communicate marketing strategy, assist in selling-in shopper marketing programs, and report back post-program performance metrics to build retail relationships and unlock further trade support.
Shopper Marketing Management
• Build and manage chain budget
• Liaison between National Accounts team and Marketing team
- Responsible for keeping the National Accounts team strategy aligned with internal marketing team strategy, goals, and key projects.
- Voice for the National Accounts team in internal marketing conversations, pushing for initiatives that drive long-term growth of high-volume packages, enhance retail buyer (key stakeholder) relationships, promote the success of shopper marketing investments, and seamlessly translate into the retail environment.
• Act as main marketing contact for Key Account Managers/Directors.
• Create sales materials for National Accounts team, including presentation slides for program sell-in, post-program performance recaps, new opportunity probes, etc.
• Create sales materials for general sales team to educate and communicate chain shopper marketing programs to accounts and wholesalers.
• Manage e-commerce platform relationships as the main JuneShine contact, including identifying & qualifying advertising opportunities with media agencies, maintaining JuneShine e-commerce brand presence, and staying on top of business segment growth.
Shopper Marketing Execution
• Manage set-up and execution of all shopper marketing programs, coordinating with the internal creative team, sales team, and managing relationships with third-party vendors as main JuneShine Brands contact.
• Manage set-up and execution of on & off premise national consumer promotions (text-to-redeems) available to National Accounts and general sales team to secure account support, drive volume, and encourage consumer engagement.
POS
• Build and manage point of sale budget, identifying the most cost-efficient + effective goods to be used by sales and field marketing.
• Main POC for POS 3rd party POS vendors.
• Build out POS strategy for always-on goods + campaign months.
• Lead development of campaign POS for campaign months, including coordination between VP of Marketing, content, creative teams, ideation and pricing with POS 3rd party, comms to sales.
• Identify key POS display needs and develop POS menu with the design team for off-premise, on-premise, and promo goods.
Gen Marketing
• General Marketing Support
- Support senior sales and marketing teams as needed across projects
- With VP of Marketing, CMO, content, and creative teams - build national campaigns
Qualifications:
• Must be 21 years of age or older at the time of application
• 3-5 years of experience in this or a similar role
• Interpersonal, energetic, and confident in engaging with customers
• Excellent written and verbal communication required
• Must live within the assigned territory of San Diego, CA
• Desire to work in a fast-paced, growing company
Compensation: Full-Time, Salaried ($100,000.00-$120,000.00), Exempt
Additional:
• Unlimited Paid Time Off
• Healthcare Benefits; up to 90% contribution for employees and 25% for dependent medical. Voluntary vision, dental, and accidental plans offered
• 401k with company match
• 12 weeks paid Equal Parental Leave, $500 Baby Bonding Bucks, and sustainable baby gift
• Product and Soft Good Perks
• And so much more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.