Digital Marketing Manager

Introduction to Demandbase: 

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We are actively seeking a Digital Marketing Manager to join our team on a full-time basis. Your role will be part of the Digital Marketing team and greater Growth Marketing team, whose mission it is to become the top global revenue marketing team in the industry and position Demandbase as the innovation leader in the B2B Sales/Marketing software vertical.

The base compensation range for this role, not including bonus, is: $100,000 - $135,000

 

What you’ll be doing:

• Assist in planning, building, and monitoring ABM digital campaigns within both Demandbase One as well as external digital channels such as Qualified, Marketo, LinkedIn, Google and more.
• Day to day management of target account lists and audiences within Demandbase One for use in digital campaigns
• Manage the Digital Marketing campaign and project calendar
• Reporting on digital campaign performance for a variety of metrics including ABM metrics, engagement, conversion, and pipeline/revenue influence
• Collaborate on the documentation of best practices for Demandbase One for digital marketing campaigns and web optimization
• Coordinate with the Design team on the creation of ads at a steady cadence
• Coordinate with the Revenue Ops teams on SFDC campaigns and tracking
• Coordinate with Web, Content, and Product Teams on website optimizations for digital campaigns and promotions (also through the use of Optimizely)
• Take the lead on assigned projects for various external channels including Content Syndication, Paid Search, and Paid Social

What we’re looking for:

• 2-3 years experience in digital B2B marketing in the software industry
• A minimum of 2 years of experience with Account-Based-Marketing campaigns
• Experience writing and editing, including knowledge of SEO best practices
• Ability to work in a highly collaborative, fast-paced environment 
• Experience working with Sales and Sales Enablement
• Experience communicating with sales and marketing leadership
• Experience in the following:
• Demandbase One including Display Advertising Campaigns
• LinkedIn Campaign Manager and Google Adwords
• GA4, Google Search Console, Google dashboards
• UTM creation & reporting
• Salesforce (including campaigns and reporting)

Additional experience helpful for success in the role:

• ABM Certification and/or Demandbase Certification is a plus
• Experience in any of the following a plus: Excel, Wordpress, Asana, SEMrush, Screaming Frog, Optimizely 

 

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

 

 

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Last updated on Aug 8, 2024