Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury.
Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.
The Role:
As Communications Manager, you will report to the Head of Communications to develop and managethe strategy for communications, to define and build the community of press and opinion leaders around Mulberry and to secure the correct brand positioning. You will implement the strategy, for the delivery of qualitative and quantitative media coverage, in key global markets. You will develop and execute strategies for key initiatives, product launches, special projects and event editorial across print, digital and social media, and work closely with peers to align on the global strategy, ensuring a unified vision across the markets.
Duties and Responsibilities:
- Work with the Head of Communications to develop strategic 360° global communication plans, that ensure a consistent brand voice across the markets
- Devise and execute targeted communications plans for the launch of key projects, collaborations, product launches, store openings and brand events
- Devise and execute an effective and creative product placement strategy
- Identify and map key target media for Mulberry across the relevant markets
- Responsible for story and feature placements; placing key features across agreed media as planned with the Head of Communications
- Evaluate and manage media requests for interviews
- Analyse and improve on editorial output achieved each season in qualitative and quantitative terms
- Manage the creation of press kits, press releases and other seasonal documents
- Work closely with the local markets (including marketing & communications managers and communications agencies), to devise targeted communications plans for the launch of key projects, collaborations, product launches, store openings and brand events in key markets
- Oversee the execution of agreed strategy, supporting the local teams to generate positive editorial coverage across features, news and product stories.
- Lead the Sample Room Manager to ensure the smooth running of press office activity and sample management
- Build and maintain a relevant community around Mulberry and help to foster meaningful relationships with key figures in media and creative worlds
- Stay ahead of key industry news and updates as well as competitor activity and share developments across departments
- Oversee seasonal seeding lists for media
- Create and manage media guestlists for events and ensure appropriate editor attendance at targeted events; including overseas events, brand moments and press days
- Attend key press trips where relevant, managing all aspects of the trip and ensuring the brand’s objectives are delivered
- Ensure clear communication with local markets and franchise partners through regular meetings and calls, to ensure timely updates, consistent global messaging, and effective execution of strategy
- Participate in regular calls with commercial and product teams in relevant markets and provide updates on the department’s activity
- Collaborate closely with other areas of the business including marketing, product management, buying & merchandising, retail and creative teams to proactively identify campaigns and hero product that require media attention
- Generate reports for distribution to management, as well as compiling relevant information for global monthly reports
- Managing relevant budgets and ensuring that all press activities are delivered in line with this
- Supporting and mentoring direct reports to aid their learning and growth
Culture:
- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
- As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.
- Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills and Experience Required:
- Substantial fashion communications experience, ideally gained both in-house and at an agency, and able to demonstrate senior level UK fashion press and industry contacts
- Excellent written and verbal English
- Excellent team management skills
- Ability to effectively challenge and influence within internal and external teams
- A truly collaborative team player, able to work across multiple departments with differing objectives, whilst championing and delivering best practice and innovation across the business
- Confident with multi-tasking, working to tight deadlines and troubleshooting under pressure
- Well-organised and efficient with strong planning and prioritising capabilities and the ability to work to multiple, competing deadlines
- Proficient in Microsoft office – Excel, Word, PowerPoint
- Good knowledge of Launchmetrics, DMR, Fashion Monitor
- Interest and current knowledge of wider culture