The Opportunity

Since 2005, MDCalc has been an essential part of the clinician’s workflow to help achieve better patient outcomes. Actively used by more than 65% of US physicians, MDCalc is the most broadly used medical reference – at the point-of-care – for clinical decision tools and content, and one of only four references used by >50% of US HCPs. These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions.

While healthcare marketing budgets continue to be focused on the shift to digital tactics, spending aimed at HCPs now accounts for 53% of the marketing pie (source). Our user base and advertising partners continue to grow rapidly as we solidify our market position as the top point of care resource and advertising avenue.

To continue to further accelerate this growth, we are expanding the life sciences team with a marketing director. This is an exceptional opportunity for someone who loves creating traction with buyers, while also helping to build and scale a business that has unparalleled reach to HCPs.

The Role

We are seeking a sharp, resourceful, and results-driven Marketing Director to lead our day-to-day marketing initiatives focused on driving demand generation, brand awareness, and customer growth among U.S. life science companies and their HCP marketing agencies/firms. MDCalc is bringing to market high-value advertising and sponsorship solutions through its clinical decision support platform used by 1.6M healthcare professionals. This role is pivotal in aligning marketing initiatives with sales objectives to drive revenue growth in a fast-paced, customer-focused environment.

The responsibilities of this individual include the following, but are not limited to:

• Strategic Marketing

  • Manage and optimize the company’s annual marketing plans to build a robust pipeline of qualified leads for the sales team and increase awareness of the company within the healthcare and life sciences industries

  • Collaborate with leadership to align marketing initiatives with overall company goals, including revenue growth and customer accounts

  • Identify trends, competitive landscape, and customer insights to shape marketing strategies, including working on refining ICP and customer targeting based on data and insights

• Demand Generation and Lead Management

  • Design and implement multi-channel campaigns, including email marketing, paid media, SEO/SEM, social, events, and account-based marketing (ABM) to drive customer demand

  • Build and manage lead scoring, nurturing, and lifecycle strategies with sales team

• Brand, Content, and Messaging

  • Work with MDCalc leadership on company positioning, value proposition, and core product messaging, such as articulating features, benefits, claims, and value to customer

  • Maintain and (eventually) evolve the visual brand and its brand standards for the company for use across corporate marketing, B2B marketing, and other areas of marketing

  • Develop messaging frameworks that position the company's solutions as market-leading and high-impact

  • Oversee the creation of engaging content, including whitepapers, case studies, webinars, talks, blogs, etc. that will resonate with B2B decision-makers

  • Ensure consistency of marketing assets/messaging across all channels and touchpoints, including enabling sales with the right content and an up-to-date and high-quality library of sales materials

• Team Leadership and Collaboration

  • Partner with the sales team to create alignment on target accounts, campaign execution, and lead follow-up strategies

  • Work closely with the product team to ensure marketing initiatives are aligned with the product roadmap, key product milestones, and critical updates

  • Develop a high-performing team over time, fostering a team culture of creativity, innovation, and accountability

• Data & Operations

  • Recommend AI/marketing automation tools and systems to efficiently manage, track, and improve marketing performance and operations

  • Define and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, including lead conversion rates, customer acquisition cost (CAC), and marketing ROI

  • Implement a continuous testing & optimization approach as part of the marketing function

  • Create, maintain, and present performance dashboards, reports, and insights to stakeholders

  • Budget development and expense management as part of the financial duties of role

Your Background

• 8+ years of experience in B2B marketing, with a strong focus on demand generation, lead conversion, and revenue growth
• Proven expertise in developing and executing multi-channel marketing campaigns targeting mid-market to enterprise clients (or partner firms)
• Hands-on experience with marketing automation and CRM platforms
• Expertise in digital marketing and executing content strategies for B2B marketing
• Strong analytical skills with the ability to interpret data and make informed decisions
• Familiarity with account-based marketing (ABM) strategies and tools
• Strong understanding of healthcare and life science marketing (non-personal promotion) preferred
• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)

Personal Characteristics

• Team Player: Low ego, high impact with a natural agile ability to constantly move between being a tactician and strategist
• High EQ and IQ: Great communication skills, both in writing and speaking, for internal and external interactions
• Strategic thinker with a hands-on approach to execution
• Data-driven decision-maker with a customer-first mindset
• High energy, adaptable, and thrives in a fast-paced environment
• Can work effectively and collaboratively with sales and operations teams
• The ability to use Marketing AI tools to boost productivity and output is a plus

What MDCalc offers:

• Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference by physicians, used by 65% of US attending doctors weekly
• NYC area with a hybrid work environment
• A culture of fun and motivated team members who believe in a greater mission here at MDCalc

Last updated on Jan 17, 2025