Marketing Science Analyst

Are you ready to dive into the digital deep end? As a Marketing Science Analyst at Critical Mass, you'll be the data detective for an Automotive OEM brand, turning numbers into narratives and driving digital experiences to new heights. If you have a passion for data, a flair for storytelling, and a knack for uncovering insights that make a difference, this role is for you. Join us, and let’s turbocharge our client’s customer experiences.

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You Will:

• Lead the analysis of digital data using Adobe Analytics to track website and mobile app performance
• Investigate voice of customer data from surveys and app store responses, turning feedback into actionable insights
• Create engaging and interactive data visualizations that make numbers dance and insights sing
• Use analytics tools like Adobe Analytics and Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights
• Use storytelling techniques to present your findings in a compelling and understandable way
• Conduct journey analysis to map out customer experiences and identify opportunities for improvement
• Provide data-driven insights and recommendations that help improve our client's digital experiences
• Implement and manage tags using platforms like GTM and Adobe Launch
• Engage with clients across multiple business units, making a significant impact through your insights
• Implement A/B tests to identify opportunities for improvement
• Collaborate with other disciplines including Creative, Tech, UX, and Strategy
• Create measurement strategies for campaigns and digital experiences

You Have:

• 1-3 years of experience in digital marketing analytics
• A Bachelor’s or Master’s degree in a relevant field (Statistics, Mathematics, Computer Science, or Business—anything that made you fall in love with numbers)
• Hands-on experience with Adobe Analytics or Google Analytics (you know your bounce rate from your conversion rate)
• Familiarity with tag management platforms (GTM, Adobe Launch—you’re the tag whisperer)
• Strong communication skills, both verbal and written (because even the most brilliant insights are useless if you can’t share them)
• Experience with data visualization programs like Tableau (you can turn a spreadsheet into a masterpiece)
• Familiarity with programming languages like R and Python (you speak data's native tongue)

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

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Last updated on Aug 16, 2024