Connections Planning Supervisor

Critical Mass offers deep expertise across the entire customer journey, including communications, commerce, CX, data, production, paid media, social, and technology. As a Connections Planning Supervisor, your role is to identify where, when, and how to connect brands with audiences across all these potential touchpoints.

In partnership with strategy, creative, and marketing science, you will develop customer-centric connection plans that inform both our media and creative teams. You’ll be asked to ingest information and output ideas and structures that make the complex easy to understand and map out the important ways that media and creative are linked. Connections Planning is about inspiring breakthrough ideas. It’s about being able to look at the market opportunity, define the target in fresh and interesting ways, and know how to take full advantage of media capabilities.

This is an important role, one that requires an inspirational and actionable strategy. You need to have your media planning skills down to a fine art; know your media math inside and out and the foundation for innovation starts here. You need to be comfortable with deep audience analysis to rationalize and measure your media decisions.

 

You will:

• Provide excellent client service by being responsive, accountable, and detailed-oriented
• Present media plans, channel plans, audience insights and strategic vision (among other things) to internal agency teams and clients
• Manage workflow, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
• Provide higher level of insight and analysis to campaign performance - drawing insights and actions from data
• Set the tone and strategic direction of the team; built around growth and application of learnings
• Build sound strategic frameworks that ladder to client business goals
• Bring proactivity and leadership to the clients and the team
• Be the voice for creating great work
• Understand and direct multiple user touch points that can influence creative and messaging strategies
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.

You have:

• Bachelor’s degree in Communication, Advertising, Media and/or related field
• Minimum 5 years of experience in media planning that involves channel planning, audience strategy and client presentation
• Deep experience working within integrated, client-facing teams
• Ability to make operational and investment recommendations and decisions
• Proven ability to build close relationships with clients and be able to identify and run towards the future and not simply deliver “the ask”
• High level of competency in Account Management and client service
• Professional presence; can lead a team by example
• Excellent leadership and presentation skills
• Proficiency in office tools such as Omni, MS Office, and other syndicated research tools
• A thorough understanding of marketing communication channels
• Preferred Automotive experience, but not required

 

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 15 affinity groups
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

 

 

•

Last updated on Aug 20, 2024