Vice President, Strategist (Planner)

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients.

Over the past year alone, the Ogilvy network has been recognized with the following:

• Global Agency Network of the Year (Ad Age)
• Global Agency of the Year (Adweek)
• One of the “Best Places to Work” for LGBTQ+ equality (Human Rights Campaign’s Corporate Equality Index)
• Most Effective Agency Network (Effie Worldwide)
• Agency Network of the Year (Clio Awards)
• Network of the Year (One Show)
• Global Network of the Year (LIA Awards)
• Gartner Magic Quadrant Leader
• Most Awarded Agency (Influencer Marketing Awards)
• …and Ogilvy was the first agency network to secure the top rankings on both WARC’s Creative 100 and Effective 100 in consecutive years

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About the Role:

We are looking for a creatively driven integrated Strategy professional to work across a portfolio of well-known healthcare brands to inspire creatives to drive transformational work. This is a fantastic opportunity to partner with clients known for their commitment to embrace innovative, purpose-driven, and inclusive work.  This includes the earliest research stage through creative development, communication planning, and campaign evaluation. At the core of this role is the ability to glean and share human insights, a voracious curiosity, a collaborative nature, and the ability to inspire strong, impactful communications.

In this role, you will be a vital leader, shaping and executing innovative HCP strategies across multiple channels. Your deep understanding of the pharmaceutical industry, therapeutic areas, and HCP engagement will be crucial in crafting compelling narratives that resonate with target audiences and drive brand growth.

What You’ll Do:

• Orchestrate brand planning, strategic planning, and analytical activity in concert with the creative and account management teams to establish disruptive ideas.
• Develop insightful brand strategies, write compelling creative briefs, and guide the development and presentation of impactful creative work.
• Collect, analyze, and interpret information from a variety of sources: market data, quantitative research data, cultural and social trends monitoring, qualitative interviews/conversations, observational research.
• Encourage proactivity, creativity and collaboration between the strategy and creative teams to ensure the sharing of work and innovative thinking.
• Truly collaborate with groups of clients, account managers and creative in the development of inspiring creative briefs that translate insights into innovative and strategic campaign strategies.
• Conduct thorough market research and competitive analysis to identify key insights and opportunities for our clients.
  
  

What You’ll Need:

• A minimum of 6 years in brand strategy/planning, marketing consulting or advertising, with an expertise in HCP program development. DTC experience a plus.
• Proven experience with omnichannel marketing tools and solutions.
• Passion for bringing ideas to life with cross-functional teams.
• Excellent interpersonal/communication skills; you will be face-to-face with various departments and client teams at their busiest moments.
• Must have a pulse on healthcare, cultural and social trends with the ability to translate these trends into insights and creative opportunities.
• An expertise in data sources, qualitative and quantitative research methodologies, and a keen eye of when and how to apply them to client challenges.
• The ability to thrive in a highly collaborative and diverse team. Must be able to lead and work in an integrated team environment and be comfortable collaborating with teams from different regions and different agencies.
• A self-starter approach and true sense of ownership regarding work at each point of delivery.
• Excel in leading and owning the development of client presentations and leading client meetings.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

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