Browse
Employers / Recruiters

Sr. Product Marketing Manager

economicmodeling · 30+ days ago
Remote (Work From Home) US
Negotiable
Full-time
Continue
By pressing the button above, you agree to our Terms and Privacy Policy, and agree to receive email job alerts. You can unsubscribe anytime.
As a Senior Product Marketing Manager, you will play a key role in the strategy and execution of coordinated go-to-market initiatives for Lightcast’s products and services. This includes market research, competitive analysis, product positioning, messaging, product communications, advocacy, and cross-functional coordination to drive the measurable success of Lightcast's products and services for our customers and partners throughout each product lifecycle.

Major Responsibilities:

  • Market Research: Research target markets, emerging trends, shifts in customer needs, and competitor positioning to inform strategic decision-making. Leverage these insights to arm our teams with market intelligence to maintain our dominant competitive edge. 
  • Product Positioning & Messaging: Craft compelling product positioning and messaging that resonate with target audiences. This includes translating complex technical concepts into simple communications and visuals that reinforce the brand and drive product understanding.
  • Go-to-market: Collaborate with Product Management, Sales, Marketing, and other stakeholders to create and execute go-to-market plans for new product launches and feature enhancements. Set measurable launch objectives, track results against KPIs, and iterate on strategies to optimize product adoption and revenue growth.
  • Enablement Tools: Partner closely with Sales Enablement to deliver compelling tools—pitch decks, solution briefs, competitive battle cards, demos, and FAQs—to equip our Sales and Client Services team.
  • Customer Use Cases: Develop in-depth customer persona profiles, mapping out use cases, value drivers, and buyer journeys to inform opportunities and refine market segmentation. Facilitate customer advocacy and gather feedback to share product enhancements.
  • Demand Generation: Work with internal teams and business units to develop targeted demand generation initiatives. Monitor campaign performance, applying rigorous analytical skills to refine tactics and ensure marketing efforts translate into pipeline growth and revenue impact.

Education and Experience:

  • 10+ years of product marketing experience, preferably in the B2B SaaS or data analytics sector.
  • A bachelor's degree is required; an MBA or advanced degree is strongly preferred.
  • Demonstrated success in launching products, building compelling messaging, and driving measurable business outcomes. 
  • Proven track record of shaping and delivering go-to-market strategies that boost product adoption, accelerate pipeline and drive revenue growth. 
  • Excellent communication, presentation, and writing skills, with a strong ability to translate technical concepts into clear and compelling messages for diverse audiences.
  • Expertise in market research, competitive analysis, and customer segmentation.
  • Strong analytical and problem-solving skills with a data-driven approach to decision-making.
  • Ability to work independently and as part of a cross-functional team in a fast-paced environment.
  • Understanding the labor market, data analytics, and the needs of educational institutions, enterprises, and government organizations is a big plus.
Lightcast is a global leader in labor market insights, with headquarters in Moscow (ID) and offices in the United Kingdom, Europe, and India.  We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, institutions, companies, and communities. Lightcast is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Lightcast has always been, and always will be, committed to diversity, equity, and inclusion. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.
#LI-ER1

Last updated on Dec 19, 2024

See more

About the company

economicmodelingA company that provides data and analysis to support workforce development and economic growth.

More jobs at economicmodeling

Analyzing

Dharmapuri, Tamil Nadu

 · 

30+ days ago

Dharmapuri, Tamil Nadu

 · 

30+ days ago

More jobs like this

Analyzing

Palo Alto, California

 · 

30+ days ago

CMO / Chief Marketing Officer m/w/d (Berlin)
JUNIQE ·  Kunst und Design online

 · 

30+ days ago

Berlin, Berlin

 · 

30+ days ago

(Junior) Performance Marketing Manager (x/f/m) - B2B
PowerUs ·  Energie, Nachhaltigkeit, Erneuerbare Energien

Remote

 · 

30+ days ago

Growth Marketing Lead | Scaling Phase€55,000 - €65,000
Matera GmbH ·  Intelligente Lösungen im Ingenieurswesen

Berlin, Berlin

 · 

30+ days ago

Content Marketing Manager (m/w/d)
Ofenseite.com ·  Kamine und Öfen online kaufen

Dresden, Saxony

 · 

30+ days ago

Projektmanager im Online-Marketing (w/m/d)
SUCHMEISTEREI GmbH ·  Online-Marketing, SEO, Webentwicklung

Berlin, Berlin

 · 

30+ days ago

Junior Online Marketing Manager in Finance (m/w/d)
FinMent GmbH ·  Digitale Finanzdienstleistungen und -technologien

Berlin, Berlin

 · 

30+ days ago

Performance Marketing Manager (m/f/d)
Patient21 ·  Digitalisierung und Prozessoptimierung im Gesundheitswesen

Berlin, Berlin

 · 

30+ days ago

Social Media Manager (m/w/d)
Autohaus Mothor GmbH ·  Automobilverkauf und -service

Brandenburg, Brandenburg

 · 

30+ days ago

Developed by Blake and Linh in the US and Vietnam.
We're interested in hearing what you like and don't like! Live chat with our founder or join our Discord
Changelog
🚀 LaunchpadNov 27
Create a site and sell services based on your resume.
🔥 Job search dashboardNov 13
Revamped job search UI with a sortable grid, live filtering, bookmarks, and application tracking.
🫡 Cover letter instructionsSep 27
New Studio settings give you control over AI output.
✨ Cover Letter StudioAug 9
Automatically generate cover letters for any job.
🎯 Suggested filtersAug 6
Copilot suggests additional filters above the results.
⚡️ Quick applicationsAug 2
Apply to jobs using info from your resume. Initial coverage of ~200k jobs in Spain, Germany, Austria, Switzerland, France, and the Netherlands.
🧠 Job AnalysisJul 12
Have Copilot read job descriptions and extract out key info you want to know. Click "Analyze All" to try it out. Click on the Copilot's gear icon to customize the prompt.
© 2024 RemoteAmbitionAffiliate · Privacy · Terms · Sitemap · Status