The primary purpose of the role is to support strategic sales & marketing by ensuring long-term sales focus and achievement of business objectives within the sales & marketing operational areas.
It supports management in developing and implementing sales strategies and sales planning and helps to minimize risks and increase competitiveness.
An important component of strategic commercial controlling is the analysis of the market and competitive situation. This activity involves examining industry trends, customer needs, and competitors’ commercial approach to the market. Sales strategy and targets are determined with strong input from these analyses.
Strategic commercial controlling includes sales planning and budgeting, analyzing target achievement of planned sales & marketing initiatives, costs, and marginality in the sales area. Based on results, the necessary resources are provided, and the implementation of strategy is monitored.
Organization:
Responsibilities
Sales Area
Marketing Area
Finance Area
Other
Requirements
Competencies & softskills
Last updated on Jan 25, 2024
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