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Z

Account Executive, Consumer

zenogroup · 30+ days ago

New York

$114k+
Estimation

Full-time

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About The Job:

We are currently looking for an Account Executive to join our Consumer team in New York. You will succeed at Zeno if you are fearless, media-savvy, resourceful, tenacious, and can drive great programs and results while building strong, productive relationships with your clients and your team.

About You:

You will succeed at Zeno if you are fearless, resourceful, tenacious, have an understanding of traditional and non-traditional PR tactics and the media landscape, and drive great results for clients while building great relationships with your clients and your team.

Responsibilities

Craft thoughtful pitches and build/maintain media lists for accounts (Experience with Cision and/or Muckrack preferred.)
Manage media relations outreach to verticals spanning consumer, trade, business and vertical press including food/beverage, lifestyle, technology, etc.
Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, messaging and other media materials as needed.
Media monitoring and reporting results for clients (Experience with managing coverage trackers for your teams preferred.)
Manage multiple projects simultaneously meeting deadlines and budgets.
Actively participate in brainstorms and proactively share creative ideas.
Assist in research, development and writing of program plans.
Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
Communicate with your account team to keep them abreast of timelines and deadlines.
Practice effective project management while working with other team members and show an understanding of the “big picture” of client programs.
Understand general principles of business and marketing and the role of PR in communications.
Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.

Qualifications

People recognize your collaborative spirit, and the way you thrive in a close team environment.
PR is your passion, and you possess 1-3 years of experience in consumer or brand PR.
You’re digitally savvy, personally and professionally. You understand that any client program should be rounded out with social elements in today’s world.
You’re driven and detail-oriented, and you possess the ability to manage multiple priorities and successfully meet deadlines.
You have demonstrated the ability to thrive in a fast-paced environment and the ability to “think on your feet” and respond quickly as business factors shift.
You have earned a Bachelor’s degree.
You love media relations and building strong relationships with reporters in the Consumer/Lifestyle/Travel vertical.
Your writing skills are exceptional.
You’re organized, and you manage time effectively.

•

Last updated on Sep 25, 2024

About the company

Z

zenogroup

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