Content Marketing Manager

Who we are

DoubleVerify (DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness and maximize the return on their digital advertising investments — globally.

What you’ll do 

Reporting to the Sr. Manager, Content Marketing, the Content Marketing Manager will work cross-functionally with our growing marketing department, interfacing with the product and sales teams. This is a critical role that directly influences DV’s brand voice, product messaging and externally-facing communications. In this role, you will:

• Write and edit a variety of marketing program deliverables, including blog posts, case studies, guides, emails, white papers and website copy
• Support, plan and execute on a variety of marketing collateral 
• Optimize web content using data and SEO best practices
• Ensure that messages are supportive of and consistent with marketing strategies and aligned with corporate goals
• Meet regularly with the creative and marketing teams to support DV’s content roadmap and goals
• Stay up to date with and research new product developments and industry trends to inform content development
• Produce data-driven reports and present to the marketing team to iterate, improve and maximize results
• Assist in preparing and presenting educational materials on writing best practices 
• Collaborate with marketing and design to plan and develop site content
• Work with the marketing team to create audience-specific content that supports marketing goals 
• Collaborate with the marketing team to analyze content performance

Who you are

The best candidate will possess the following:

• Bachelor’s degree or higher in English, literature, communications, marketing, journalism or a related field (required) 
• 5+ years of experience writing and editing in a marketing role (required) 
• Acute attention to detail
• Understanding of the digital advertising industry and related technologies
• Knowledge of B2B content marketing, trends and best practices
• Experience writing for products in the tech space a plus
• Data-driven and analytical mindset
• Expert-level organization and planning skills
• Excellent verbal and written communication skills
• Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules
• Demonstrated experience working in project management systems (e.g. Monday)
• Experience working in content management systems (e.g. WordPress)

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV.
The estimated salary range for this role based on the qualifications set forth in the job description is between $68,000 - $129,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.
The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!

 

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Last updated on Jul 22, 2024