Director, Programmatic - Retail

Who you are:

A passionate and driven programmatic professional, you excel at translating client business objectives at the senior level into eCommerce daily tactical execution. You’re ready to challenge the status quo to produce world-class campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as one of the day-to-day client leads. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Key Responsibilities:

Responsibilities across partners such as:
Retail Media Platforms such as Amazon, Walmart, Target, Kroger, and Instacart

 

Management & Client Engagement 

• Oversee performance media team focusing on bringing programmatic expertise to customer marketing plans across General Mills NAR
• Work closely with Commerce team leads as the expert on all things programmatic as it relates to commerce media
• Be able to bridge programmatic strategy across to retail search team (currently managed externally)
• Bridge performance team from national plans to customer marketing plans where RMNs play a duel role
• Key contact for Walmart Connect, Kroger media, and Amazon to drive performance for both national and customer marketing plans, finding points of integration
• Ability to bring best in class programmatic strategy in the context of retail media campaigns and KPIs
• Cross-Brand oversight of all eCommerce campaigns, including support of coordination of planning, activation, and reporting
• Work closely with RMN partners to discover new opportunities to achieve business goals
• Professional communication with clients, vendors, and partner agencies with emphasis on storytelling and driving action

 

Campaign Planning

• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Support in creation and delivery of effective media plan details for integrated paid eCommerce across customer and national plans – in context to wider media efforts
• Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance

 

Activation 

• Oversight of eCommerce campaigns for clients, including focus on driving performance KPIs and budget management across both customer marketing (in conjunction with Commerce) and National plans
• Brainstorming/researching activation ideas for specific campaigns, including new betas and opportunities with our partners.
• Oversight of development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing.
• Work with RMNs on maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.
• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
• Develop, document, and implement eCommerce media best practices within client accounts.
• Keeping abreast of industry news and developing POVs to communicate relevant updates to client.

Desired Skills & Requirements:

• Bachelor's Degree or Equivalent Experience
• Minimum 5-7 years of marketing experience 
• 5+ years of eCommerce experience preferred
• Experience in web analytics, ad tracking, and other biddable media
• Strong working understanding of the eCommerce industry and platforms, including major players and supporting technology (e.g., Amazon DSP, Walmart Connect, Instacart, Pacvue, Kenshoo, Stackline, Profitero etc.) 
• Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies 
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur 
• Process oriented, with the ability to juggle many tasks at one time. Time management and project management skills are critical. 
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team 
• Excellent written and verbal communication skills 
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills 

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We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

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Last updated on Aug 22, 2024