Sr. Analyst, Marketing Analytics

About the Role

The Marketing Analytics Sr. Analyst will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, sales, business intelligence, and data teams to deliver novel, actionable insights that contribute to meeting company goals.

The ideal candidate is a results-driven, strategic thinker who thrives in a dynamic, fast-paced environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, and data visualization.

A successful Senior Analyst will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The Senior Analyst will be hands-on in analyzing data, developing reports, and driving meaningful change through data-backed recommendations. They are adaptable and can prioritize effectively to deliver impactful results.

What You'll Do

• Extract, clean, and analyze data to provide actionable insights to improve customer acquisition and retention
• Liaison between Data, Business Intelligence, Analytics, Operations and Sales to ensure continuous alignment and fulfillment of data needs
• Conduct deep-dive analyses on major marketing and sales initiatives, operational trends, challenges, and opportunities
• Build and maintain automated reporting and dashboards to track key metrics
• Partner with the product and operations teams to design and execute tests
• Manage multiple projects simultaneously in a fast-paced FinTech/start-up environment, adapting to changing priorities as needed

What We Look For

• 2+ years professional experience in marketing, product, strategy, or business analytics
• 2+ years professional experience in paid media strategy, measurement, and optimization
• Experience with experiment design and statistical analysis
• Best-in-class data and analytical skills
• Significant experience with data-related best practices and methodologies; experience with relational data models, SQL, etc.
• A proactive and curious mindset with a strong desire to grow and develop
• Quick learner; willing to dive in and get their hands dirty
• Demonstrated ability to prioritize and deliver results in a fast-paced environment
• Looker experience is a plus

Last updated on Aug 14, 2024