Brand Identity Designer - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client, an adventure tour company is seeking a skilled graphic designer to create a comprehensive design manual. This manual will serve as the cornerstone of the company's visual identity, featuring a simple, user-friendly layout with practical examples of use. The project aims to establish a cohesive and visually appealing brand identity that can be easily integrated into various marketing materials, including those created using platforms like Canva.

Responsibilities:

• Collaborate with the company to understand their brand vision, values, and target audience
• Develop a comprehensive design manual that includes: • Logo usage guidelines • Color palette specifications • Typography rules • Graphic element designs • Examples of application across various marketing materials
• Create versatile graphic elements that can be easily integrated into marketing materials
• Ensure all designs are compatible with popular design platforms like Canva

Requirements

• Proven experience in creating design manuals and developing brand identities
• Strong portfolio demonstrating expertise in graphic design, particularly for adventure or tourism-related businesses
• Proficiency in industry-standard design software
• Familiarity with design platforms like Canva and ability to create assets compatible with such tools
• Excellent communication skills and ability to translate client vision into concrete design elements

Last updated on Aug 22, 2024