Digital Marketing Account Manager

At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.

As a Digital Marketing Account Manager you will collaborate with your clients to gain a deep understanding of their unique business objectives and design multi channel marketing strategies to drive tangible outcomes. 

Responsibilities:

• Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them 
• Plan, collect, and document client goals and deliverable feedback for use by cross-functional teams (coordinators, design, development, and SEM)
• Partner with cross-functional teams to execute multi channel marketing campaigns with a focus on ABM, lead generation and attribution 
• Lead biweekly or monthly client calls to review program KPIs, deliverable updates, and program progress depending on program scope
• Consult with and educate clients on the digital marketing best practices that guide the strategic direction for their program
• Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
• Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
• Collaborate with Sales to offer a holistic service that can lead to increased revenue
• Develop, present, and implement holistic growth marketing strategies that align with the clients’ goals, covering aspects like user acquisition, conversion, and revenue growth

Qualifications:

• Bachelor’s degree required
• 5+ years experience in a digital marketing role; agency preferred
• 1+ years of client-facing experience
• 1+  years of project management experience 
• Knowledge of best practices for SEO, PPC, ABM and Content Marketing
• B2B and/or industrial/manufacturing industry knowledge preferred
• Experience using SEO tools (e.g.,  SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
• Experience using marketing platform tools (e.g., HubSpot, Pardot, etc.)
• Experience with our specific tech stack: Hubspot, Google Marketing Suite (GA4, GSC, Lookerstudio), and WordPress preferred
• Preferred Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
• Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients

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Last updated on Aug 15, 2024